Marketing Coordinator
Marketing Coordinator
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Salary Not Disclosed
1 Vacancy
Job Description
Senior Helpers McKinney is seeking an energetic relationshipdriven and digitally savvy Marketing Coordinator to lead our marketing efforts and grow our client base. This role blends facetoface community engagement with digital marketing strategies to attract convert and retain clients in the senior care space.
This is a resultsbased roleyour success will be measured by new client conversions.
If youre ready to market with purpose and grow with a missiondriven senior care team apply now.
Key Responsibilities:
Client & Referral Development
Generate new client leads by building and maintaining relationships with key healthcare and community referral partners: hospitals senior living communities VA rehab centers home health hospice and more.
Conduct dailyoutreach contacts (calls emails visits or virtual meetings) with potential referral sources to drive business development.
Represent Senior Helpers at community events senior expos health fairs and professional networking meetings.
Present and promote our services to referral partners and prospects through oneonone meetings and group presentations.
Digital Marketing & Brand Awareness
Plan and execute social media/email campaigns content ads and email newsletters that promote services events and brand awareness.
Maintain and grow our digital presence on platforms like Facebook Instagram and etc in alignment with franchise brand standards.
Manage local listings online reputation (including reviews) and basic website updates or landing pages.
Collaborate with the Franchise Corporate marketing team for branded campaigns materials and best practices.
Marketing Strategy & Reporting
Build and manage a monthly marketing calendar aligning community outreach digital promotions and key events.
Track key performance indicators (KPIs) referral data and lead conversion metrics in our CRM.
Analyze marketing results identify trends and adjust strategies to meet or exceed growth targets.
Maintain compliance with HIPAA branding and company marketing guidelines.
Qualifications:
Bachelors degree in Marketing Business Communications or related field OR 3 years of experience in healthcare sales/marketing
Experience in home care healthcare senior services or private duty setting is strongly preferred
Strong understanding of digital marketing tools (social media email online ads)
Comfortable presenting to professionals and the public
Organized selfmotivated resultsdriven and comfortable working independently
Proficient in Microsoft Office and CRM software
Valid drivers license reliable vehicle and willingness to travel locally
Why Join Us
About Senior Helpers:
Since 2002 Senior Helpers has been the nations premier provider of inhome senior care with locations all across the country. Our services range from specialized care for those with chronic diseases to companion services for seniors looking for assistance with daily activities. Our mission is to provide compassionate care and improve the quality of life for our clients their families and our employees.
We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state and local news.
Required Experience:
IC
Employment Type
Full-Time
