ABM Manager
ABM Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a strategic and collaborativeAccountBased Marketing (ABM) Manager to join our growing Demand Generation team. In this role youll own and scale our 1:few ABM programs and drive coordinated multichannel campaigns in partnership with our BDR content and product marketing teams.
This is a unique opportunity to help evolve Fingerprints gotomarket strategy bringing creativity and precision to how we engage enterprise accounts across the buyer journey.
What Youll Do
- Design launch and manage multichannel ABM campaigns across paid media direct mail email and BDR outreach
- Collaborate with the BDR team on accounttriggered outreach strategies ensuring alignment on messaging and timing
- Partner with product marketing and content to develop tailored content for key personas and industries
- Scale and optimize our 1:few ABM strategy across highpriority segments and use cases
- Build and manage experimentation programs to drive engagement qualified pipeline and conversion
- Lead persona segmentation and journey mapping to refine outreach and content personalization
- Oversee ABM landing pages driving continuous optimization for conversion
- Develop and report on ABM success metrics sharing insights through dashboards and monthly writeups
- Support targeted 1:1 ABM efforts and collaborate crossfunctionally with growth and design
- Explore and implement productqualified ABM strategies to align with our productled growth motion
What Were Looking For
- 4 years in Demand Generation or ABM ideally in a SaaS or highgrowth tech environment
- Proven experience executing enterprisescale ABM campaigns using platforms like LinkedIn Meta (Facebook/Instagram) and direct mail tools
- Strong collaboration skills with BDR or sales teams to align on outreach strategies and optimize performance
- Handson experience with A/B testing data analysis and conversion rate optimization (CRO)
- Strong understanding of buyer journeys persona development and segmentation tactics
- Experience creating and optimizing landing pages and creative assets with tools like Framer
- Familiarity with Hubspot Metadata or similar ABM and marketing automation tools
- A strategic mindset with the ability to measure and report on campaign impact and pipeline contribution
- Excellent copywriting and storytelling skills
- Bonus: Experience with productqualified ABM and productled growth motions
- Bonus: Basic understanding of API products device intelligence or fraud prevention
Required Experience:
Manager
Employment Type
Full Time
