VP Marketing
VP Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
Morgan Latif is a specialist leadership search & development consultancy. We help our clients across the Healthcare Medical Technology Packaging Consumer and Industrial Technology sectors to deliver on their transformation and diversity goals. Our mission is to combine traditional recruitment and coaching methods with new technology to provide a tailored and innovative solution to our clients and candidates.
About the role Location:
Illinois Travel Requirements: Minimum three days per week in the local office. Occasional travel based on business needs. Reports To: President U.S. About the Role: A leading organization in the healthcare sector is seeking an experienced and dynamic Vice President of Marketing to drive and execute its U.S. marketing strategy. Reporting directly to the President U.S. this pivotal role is integral to achieving longterm growth objectives with the potential to influence global marketing strategies.
Key Responsibilities
Lead a marketing team across four key areas:
Contact Centers: Manage teams focused on inbound call handling lead funneling and conversion to clinics.
Branding: Define and implement a unified brand identity in collaboration with global teams.
Digital/Omnichannel Marketing: Oversee integration of digital platforms into a cohesive brand presence balancing online and instore customer engagement.
Lead Generation: Drive direct mail campaigns thirdparty partnerships and other initiatives to boost clinic foot traffic.
Develop and execute marketing strategies that align with business goals and foster collaboration across functional teams.
Measure and improve marketing performance through lead generation and clinic visit metrics.
Serve as a key member of the executive team contributing to strategic planning and decisionmaking.
Build and maintain relationships with internal and external stakeholders to enhance marketing .
Key Qualifications
Industry Expertise: Proven success in the healthcare market with experience in sectors such as audiology vision dental or other retail healthcare industries. Candidates with FMCG apparel retail or pharmacy backgrounds with healthcare experience are also encouraged to apply.
Brand Leadership: Exceptional ability to manage and grow brand presence including multimedia campaigns and highprofile endorsements.
Team Leadership: Track record of leading multidisciplinary teams and executing omnichannelmarketing strategies.
Strategic Vision: Strong ability to design communicate and implement marketing strategies in highlyregulated industries.
Key Performance Indicators (KPIs)
Deliver increased lead volumes and improved leadtoclinic conversion rates.
Achieve successful unified brand rollout across all U.S. clinics.
Foster effective collaboration with internal and global stakeholders.
Compensation & Benefits
Competitive base salary
Performancebased incentives
Comprehensive benefits package
Relocation support (if applicable)
We look forward to receiving your application!
Required Experience:
Exec
Employment Type
Full-Time
