Sr Manager Loyalty Customer Analytics Insights
Sr Manager Loyalty Customer Analytics Insights
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Job Description
Location:
TorontoAddress:
100 Queens Quay East Toronto Ontario M5E 1V3 CanadaJob Title:
Sr. Manager Loyalty Customer Analytics & InsightsCanada Goose isnt like anything else. Weve built something great something special an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support gamechanging people.
Here opportunities are everywhere to try something new to learn to do meaningful and impactful work and theyre yours for the taking.
Position Overview:
The Senior Manager Loyalty and Customer Analytics & Insights is responsible for leading the strategic development and operational of all analytics data modeling and performance measurement efforts across Canada Gooses Loyalty and CRM ecosystem. With a relentless focus on generating profitable Customer Lifetime Value (CLTV) growth this individual will uncover insightled opportunities to deepen customer relationships and increase engagement across CRM channels including email SMS triggered automation and targeted outreach. We are seeking a visionary datadriven leader to oversee the development and deployment of advanced analytics segmentation and measurement capabilities that unlock the full potential of Canada Gooses Loyalty consumer database. This role requires a unique combination of analytical expertise consumer strategy and crossfunctional influence with a passion for enabling a premium experience across Salesforce Shopify and Microsoft Azurebased data ecosystems. The Senior Manager will work closely with global partners across Data Science CRM Operations Technology Marketing Retail and eCommerce to transform data into actionable insight and deliver measurable business impact.
What Youll Do:
- Lead the strategic roadmap and implementation of analytics solutions that support Loyalty & CRM goals.
- Collaborate with Data Science to develop and operationalize customer models including CLTV RFM segmentation and propensity modeling.
- Design and deploy measurement frameworks for CRM engagement and loyalty performance tracking metrics such as acquisition frequency recency AOV UPT and CAC.
- Leverage analytical expertise and database knowledge to answer and anticipate critical business questions delivering insights and strategic recommendations to the business in ways that make a significant impact
- Partner with CRM teams to enable datadriven personalization across email SMS and triggered communications.
- Identify and size CRM campaign opportunities; provide data integration support and measurement of impact across outreach types (branded automated and targeted).
- Develop loyaltyspecific insights to refine tier design rewards optimization and consumer value exchange strategies.
- Enable CRM teams across Global and Regions to analyze measure and generate insights to guide strategic decisions and measure results.
- In partnership with Data Team drive the evolution of Canada Gooses consumer data environment supporting data integration across Azure Fabric Data Warehousing Salesforce CRM and Shopify.
- Champion the use of CDP and enterprise data tools to enhance segmentation targeting and personalization capabilities. Be the product owner for consumer data and its applications.
- Partner with Data Architecture Team on governance and flow of consumer data across systems to ensure accuracy compliance and integrity.
- Act as a subject matter expert and internal consultant on Loyalty and CRM analytics sharing best practices and strategic insights across teams.
- Partner with regional and global stakeholders to customize CRM and Loyalty strategies based on local nuances.
- Influence product and marketing roadmaps through robust insight generation and crossfunctional storytelling.
Lets Talk About You:
- Passion for datainformed decision making; ability to turn complexity into simplicity and insight into impact.
- Strategic thinker with strong business acumen and a clear understanding of CLTV dynamics.
- Excellent storyteller; able to influence and inspire crossfunctional teams through insight.
- Deep expertise in customer data tools and analytical platforms including Power BI Microsoft Azure Fabric and CDPs.
- Comfort navigating between strategy and handson in a dynamic highgrowth environment.
- Strong collaboration and leadership skills; comfortable managing up across and within teams.
- 7 years of experience in Loyalty CRM or Customer Analytics within retail luxury or apparel industries.
- Demonstrated success in developing customer analytics capabilities that drive measurable business outcomes.
- Experience building CLTV RFM segmentation or predictive models either handson or in partnership with data science teams.
- Strong understanding of CRM performance measurement in the retail context (e.g. AOV CAC UPT retention engagement).
- Proficiency in data visualization and reporting tools (e.g. Power BI); understanding of data pipelines and warehousing (e.g. Azure Fabric).
- Experience working with enterprise platforms such as Salesforce and Shopify.
- Bachelors degree in Marketing Statistics Business Computer Science or related field; Masters preferred.
Whats in it For You
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world identify challenges and to discover design produce and deliver great products and service. Our different perspectives are what enable us to create dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us! If you require any interviewaccommodation for your interview please email us at
Required Experience:
Manager
Employment Type
Full-Time
