Marketing Lead

About PhonePe Group:

PhonePe is Indias leading digital payments company with 50 crore 500 Million) registered users and 3.7 crore 37 Million) merchants covering over 99 of the postal codes across India. On the back of its leadership in digital payments PhonePe has expanded into financial services (Insurance Mutual Funds Stock Broking and Lending) as well as adjacent techenabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe we take extra care to make sure you give your best at work Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here you own your work from start to finish right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us!

Overview

We are seeking a dynamic and resultsoriented marketer to spearhead the brand marketing strategy for a highpriority vertical within our organization. As the Marketing Lead you will be the brand champion responsible for shaping and executing strategies that drive brand awareness customer acquisition and overall business growth. This is a highimpact role that requires a blend of strategic thinking creative flair and analytical prowess. You will work crossfunctionally collaborating with teams across Product Business Finance Analytics Tech and Marketing to achieve shared goals.

Responsibilities

Leadership & Strategic Vision

• Be able to work with business heads and peers to understand Business objectives and translate that into marketing strategy for the various crossfunctional teams.
• Be able to influence peers and also rally marketing teams to deliver on a common strategy and goal.
• Develop a compelling brand vision and strategy that aligns with the overall business objectives. Define the brands positioning messaging and personality ensuring consistency across all touchpoints.
• Cultivate and maintain a distinctive and compelling brand voice and personality that resonates with our target audience.

Brand Elevation & Campaign Orchestration

• Elevate brand awareness salience and affinity to fuel customer growth and engagement across all touchpoints.
• Conceptualize and execute impactful 360degree campaigns that leverage the power of diverse channels including outofhome print radio catchmentarea marketing social digital owned channels and PR.
• Be able to work with digital and mobile advertising teams to amplify awareness and drive adoption.
• Manage campaigns from initial agency briefs to creative development media planning and measurement ensuring seamless integration and optimal results.

Synergy & Optimization

• Forge strong partnerships with crossfunctional teams (offline customer acquisition customer engagement product PR legal finance) and external partners (marketing agencies 3Ps affiliates) to achieve shared objectives.
• Ensure brand consistency and integrity across all marketing assets and touchpoints.
• Lead brand research and tracking studies in collaboration with Market Research teams and agencies to glean actionable insights.
• Set monitor and optimize campaign goals and performance metrics to maximize ROI.
• Regularly present updates and progress reports to senior leadership showcasing the impact of brand initiatives on business outcomes.

Financial Stewardship

• Manage and optimize marketing communication and traditional digital and social marketing budgets to ensure maximum efficiency and effectiveness.
• Oversee and manage the performance of marketing agencies holding them accountable for delivering exceptional results.

Agility & Results Orientation

• Stay ahead of the curve by keeping abreast of the latest tools trends and best practices; test and assess their effectiveness to identify opportunities for innovation.
• Thrive in a fastpaced deadlinedriven environment effectively multitasking while maintaining quality and attention to detail.
• Deliver exceptional results with a strong bias for action in an ambiguous environment demonstrating a proven ability to navigate complexity and uncertainty.

Ideal Candidate Requirements

Must Have

• Demonstrated capabilities in Fintech/consumer tech industries having seen 01 scale journeys and a very sharp understanding of business and product and how that has translated into marketing strategies
• 10 years of brand building and largescale campaign/media management experience in consumer tech/financial services/internet brands
• 6 years of team building and management experience.
• Fluency in traditional and digital advertising media social media content partnerships & sponsorships.
• Proven commercial acumen with experience managing largescale campaign and media budgets.
• Customercentric approach.
• A strong brand vision and the ability to translate it into an actionable yearly roadmap rallying internal and external stakeholders to deliver on it.
• Deep understanding of research and how to leverage insights into creative strategy.

Critical Requirement

• CustomerCentric Approach: A genuine passion for understanding and meeting customer needs.
• Entrepreneurial Spirit: A selfstarter with a bias for action. Ability to take initiative and work independently.

Key Skills

Brand strategy brand management marketing campaign development and digital marketing mobile marketing customer acquisition customer engagement market research data analysis crossfunctional leadership communication creativity problemsolving

Additional Desirable Skills

Experience in the relevant industry vertical experience with brand tracking and measurement tools knowledge of marketing automation platforms.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance
• Wellness Program Employee Assistance Program Onsite Medical Center Emergency Support System
• Parental Support Maternity Benefit Paternity Benefit Program Adoption Assistance Program Daycare Support Program
• Mobility Benefits Relocation benefits Transfer Support Policy Travel Policy
• Retirement Benefits Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment
• Other Benefits Higher Education Assistance Car Lease Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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