CRM Manager

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector operating across various international markets. Our companies include Digital Adventures which provides traffic to leading iGaming operators; Wizard Interactive an affiliate partner for top US online casinos; and Tau Marketing Services which offers three consumerfocused casino brands through the Aspire network.

QiH is a fastgrowing innovative and progressive scaleup business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multichannel marketing. Thanks to our Affiliate Paid Media SEO Retention and Data and analytics teams we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH but our people are at the heart of our success! At QiH we have created an energetic and targetdriven culture and continuously invest in each individual.

The Role

Our CRM team is growing! Were on the hunt for a strategic yet handson CRM Manager to join our affiliate marketing business in London. This is a fantastic opportunity for an ambitious and resultsdriven CRM professional who is ready to take ownership of both the big picture and the finer details.

In this role you will be responsible for shaping and executing our CRM strategybalancing the optimisation of existing campaigns with the introduction of innovative new approaches to improve engagement and performance. Youll lead the endtoend management of CRM initiatives from ideation and planning through to and analysis. Key responsibilities include campaign management and rigorous A/B testing performance reporting to stakeholders across the business and the continuous enhancement of our welcome journey. If youre someone who enjoys rolling up your sleeves while thinking strategically wed love to hear from you.

Key responsibilities

• Develop and own the endtoend CRM strategy to drive customer retention reactivation and lifetime value.

• Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.

• Collaborate with wider marketing product and affiliate teams to align CRM plans with broader business objectives.

• Plan build and deliver multichannel CRM campaigns (email SMS push notifications inapp messaging) with a focus on relevance and performance.

• Manage the full campaign lifecycle: briefing creative coordination audience segmentation setup testing deployment and analysis.

• Fostering a datadriven mindset within the team and embracing a rigorous testandlearn methodology for CRM (such as A/B testing and Control Testing) with a commitment to capturing all insights to enhance future marketing campaigns.

• Use performance insights to iterate on existing campaigns and experiment with new formats channels and personalisation tactics.

• Use data to inform segmentation strategies and customer lifecycle targeting.

• Troubleshoot issues manage integrations and help upskill junior team members on CRM best practices.

• Work crossfunctionally with content design analytics compliance and affiliate teams to deliver effective and timely campaigns.

• Guaranteeing that all CRM activities comply with regulatory standards in all domains and regions all the while retaining a thorough understanding of licensing frameworks.

Preferred Skills Qualifications and Experience:

• Experience working in CRM or marketing related roles.

• Experience monetising a large database of email addresses and phone numbers.

• Working in a target driven revenue driving business

• Knowledge and experience using a CRM platform (e.g. Adobe Campaign / Optimove / Braze).

• Demonstrate the ability to lead motivate and organise a team taking responsibility for their day to day management.

• Experience dealing with multiple demands and adapting to changing requirements at short notice within a busy department and business environment.

• Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.

• Interact with a range of different departments and build strong crossdepartmental relationships.

• Make sound logical decisions and have the drive to see projects through to completion.

• Commercially minded data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.

Nice to haves

• Experience working with Adobe Campaign Classic

• Previously worked in iGaming / Sweepstakes

• Experience working with a free to play game

• Knowledge of email deliverability best practices

• Previously worked on US focused brands/campaigns

About You:

• You are focussed on outcomes over output

• Comfortable taking ownership & accountability for deliverables

• Possess a winning mentality and strive to make QiH succeed

• Find solutions to new challenges as they arrive

• You are resilient in the face of change

• Build reusable processes to allow us to scale our business effectively

• You have a Test Learn and Optimise mindset

• Data led and use it in your processes and decision making

• You thrive when working as part of a team

• Comfortable in a fastpaced environment

• Have excellent written and verbal English skills

• Last but not least youll have no ego!

What Youll Get

• Competitive Base Salary

• Quarterly Bonuses

• Private Health Care (Bupa)

• Travel Insurance

• Market Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference (previous destinations Bologna Dubrovnik Belgrade and Thessaloniki)

• Regular Happy Hour / Team Lunches

• Free Coffee Drinks & Snacks

Whats the next step

Our hiring process ensures were recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what were all about at QiH and want to join a team where you can make an impact please apply or contact us at

Required Experience:

Manager