Senior Brand Marketing Analytics Manager Prime Video Global Brand Insights
Senior Brand Marketing Analytics Manager Prime Video Global Brand Insights
Posted on :
28-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Yearly Salary
$ 128600 - 212600
Vacancy
1 Vacancy
Posted on :
28-04-2025
Job Description
Prime Video (PV) brings together the worlds best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content including The Boys Reacher Summer I Turned Pretty and Saltburn we also serve as an entertainment destination to view live sports watch other streamers rent/purchase titles and dive into our extensive library of content. Extending beyond the Prime Video platform Amazon provides a multidimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book to listen to the soundtrack to buy the costume to replay live sports in real time and more. And that breadth and connection to the Amazon family of brands along with the support of a passionate and diverse global team makes Prime Video a uniquely positioned place to develop and grow professionally.
The PV Global Brand Insights team is hiring a Senior Brand & Marketing Analytics Manager to build and scale global measurement frameworks that assess the effectiveness of our brand and marketing efforts. This role will be responsible for establishing bestinclass approaches to marketing campaign tracking and brand lift measurement ensuring insights drive strategic decisionmaking across the organization.
The ideal candidate is a strategicminded insights professional with a proven track record of designing highly impactful measurement programs that inform business recommendations in a fastpaced environment. They are deeply passionate about the voice of the customer and obsessed with understanding the why behind customer perceptions of streaming services. This role requires a robust understanding of quantitative research A/B testing approaches and the ability to translate research output into actionable insights for various stakeholders across the business.
Key job responsibilities
Build and lead a global brand and marketing analytics program including campaign tracking and brand lift measurement
Partner with US and international marketing and insights teams to evaluate how consumers are responding to our marketing and identify opportunities to strengthen campaigns working backwards from the customer
Provide inputs to global business reviews on trends observed across trackers and consult with regional leaders on inputs for their local business reviews
Own all aspects of campaign tracking including regularly consulting with partners on how to use research effectively to drive business impact
Build scalable and nimble market research solutions tools and processes to help democratize and socialize tracking insights
Connect the what with the so what and now what using your own research and other data sources
Communicate complex insights and data clearly and persuasively across different audiences and varying levels of the organization
Drive impact to the business and customer experience as measured by adoption of research findings
7 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience communicating results to senior leadership
Understanding of the mechanics of media measurement and familiarity with media strategies
Prior experience with global ad/campaign tracking studies and reporting
Quantitative research experience and interest in delving into datasets
Experience coalescing multiple data sources to craft holistic research narratives
Experience working efficiently with stakeholders and team members across time zones and countries
Experience thinking creatively taking the initiative and constructively advocating on behalf of the customer
MBA
Prior experience working in insights or analytics within the entertainment industry
Prior experience working in an ambiguous and constantly changing environment
Prior experience working in both the US and internationally or in a global function
Experience utilizing secondary research tools such as YouGov GfK MRI and US Census Data
Experience working with and conducting analytic analyses such as correlation analysis drivers analysis multivariate regression via Excel SPSS or a programming language such as R or Python
Proactive attitude natural curiosity and willingness to roll up sleeves to achieve goals
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The PV Global Brand Insights team is hiring a Senior Brand & Marketing Analytics Manager to build and scale global measurement frameworks that assess the effectiveness of our brand and marketing efforts. This role will be responsible for establishing bestinclass approaches to marketing campaign tracking and brand lift measurement ensuring insights drive strategic decisionmaking across the organization.
The ideal candidate is a strategicminded insights professional with a proven track record of designing highly impactful measurement programs that inform business recommendations in a fastpaced environment. They are deeply passionate about the voice of the customer and obsessed with understanding the why behind customer perceptions of streaming services. This role requires a robust understanding of quantitative research A/B testing approaches and the ability to translate research output into actionable insights for various stakeholders across the business.
Key job responsibilities
Build and lead a global brand and marketing analytics program including campaign tracking and brand lift measurement
Partner with US and international marketing and insights teams to evaluate how consumers are responding to our marketing and identify opportunities to strengthen campaigns working backwards from the customer
Provide inputs to global business reviews on trends observed across trackers and consult with regional leaders on inputs for their local business reviews
Own all aspects of campaign tracking including regularly consulting with partners on how to use research effectively to drive business impact
Build scalable and nimble market research solutions tools and processes to help democratize and socialize tracking insights
Connect the what with the so what and now what using your own research and other data sources
Communicate complex insights and data clearly and persuasively across different audiences and varying levels of the organization
Drive impact to the business and customer experience as measured by adoption of research findings
7 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience communicating results to senior leadership
Understanding of the mechanics of media measurement and familiarity with media strategies
Prior experience with global ad/campaign tracking studies and reporting
Quantitative research experience and interest in delving into datasets
Experience coalescing multiple data sources to craft holistic research narratives
Experience working efficiently with stakeholders and team members across time zones and countries
Experience thinking creatively taking the initiative and constructively advocating on behalf of the customer
MBA
Prior experience working in insights or analytics within the entertainment industry
Prior experience working in an ambiguous and constantly changing environment
Prior experience working in both the US and internationally or in a global function
Experience utilizing secondary research tools such as YouGov GfK MRI and US Census Data
Experience working with and conducting analytic analyses such as correlation analysis drivers analysis multivariate regression via Excel SPSS or a programming language such as R or Python
Proactive attitude natural curiosity and willingness to roll up sleeves to achieve goals
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Exec
Employment Type
Full-Time
Department / Functional Area
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
