Sr Product Marketing Manager

Come build the future with us! We are looking for an experienced and customerobsessed GotoMarket (GTM) Sr. Product Marketing Manager to drive the adoption and integration of Buy with Prime across eCommerce merchants. In this role you will develop and execute GTM strategies that enable ecommerce brands to seamlessly implement Buy with Prime enhance shopper engagement and maximize conversion rates.

As a B2B Product Marketing Manager youll be responsible for deeply understanding the needs of omnichannel ecommerce brands positioning our capabilities to meet their needs and enabling internal and external stakeholders to deliver consistent valuedriven messaging across all customer touchpoints. Your work will directly impact the success of ecommerce brands leveraging Buy with Prime to deliver fast trusted and seamless shopping experiences to their customers.


Key job responsibilities
Lead GTM Strategy & : Own GTM planning for product launches feature rollouts and integrations to drive merchant adoption and shopper engagement with Buy with Prime.
Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging segmentation and feature prioritization.
Messaging & Positioning: Craft compelling and differentiated product positioning that resonates with merchants and drives shopper trust in Amazons commerce services.
Sales & Partner Enablement: Equip sales partner managers and support teams with the right tools content training and narratives to close deals and support merchants.
Content Development: Collaborate with content demand gen and product teams to build assets including onepagers web copy email sequences and case studies.
Merchant Enablement: Build strategies and content to help merchants implement Buy with Prime across eCommerce platforms.
Campaign Support: Align with demand generation to support integrated marketing campaigns across digital email events and partner channels.
Performance Tracking & Optimization: Define KPIs for GTM success (e.g. merchant signups integration success shopper engagement) and continuously refine strategies based on performance insights.
CrossFunctional Leadership: Partner closely with Product PR Sales and Merchant Success to ensure flawless .

About the team
Our vision is to make every merchant wildly successful wherever they sell using Amazonpowered solutions. Our two biggest solutions are Buy with Prime (BwP) and MultiChannel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefitsincluding fast free shipping a seamless checkout experience and free returnsto merchants own online stores ultimately increasing selection for Prime members.

For over 20 years Amazon been empowering small and mediumsized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their businesswhether on Amazon or beyond.

MCF aims to enable organizations across the world with reliable cost effective and flexible endtoend eCommerce fulfillment solutions in order to help them scale succeed and offer best in class experiences to their customers.

6 years of experience in B2B product marketing or product management ideally in eCommerce checkout/payment social media or merchant enablement platforms.
Demonstrated success in driving GTM strategy and for technical or servicebased products.
Strong understanding of eCommerce ecosystems directtoconsumer (DTC) brands and thirdparty integrations.
Exceptional storytelling writing and presentation skills with documented examples of work.
Strong analytical mindset and experience using customer insights and performance data to drive decisions.
Experience working with crossfunctional teams in fastpaced matrixed organizations.
Bachelors degree in marketing business technology and/or relevant field of study.

Experience with conversion optimization strategies and shopper engagement techniques.
Familiarity with Shopify BigCommerce WooCommerce Adobe Commerce or other eCommerce platforms.
MBA or advanced degree in marketing strategy or a related field is a plus.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.