Organic Social Influencer Marketing Senior Associate
Organic Social Influencer Marketing Senior Associate
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Job Description
Office Based:London (EC1V 7LQ)
Working Hours:40 Hours per week (MondayFriday)
Benefits Include: Wayfair Employee Discount Benefits Hub Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension cycle to work scheme.
We are looking for a strategic and creative Organic Social & Influencer Marketing Manager to lead our organic social media strategy driving engagement brand visibility and audience growth.
Sitting within the Brand Marketing team you will define and execute social content strategies manage influencer and creator partnerships and oversee platform performance. Youll collaborate with Brand Strategy Campaign & Content Strategy PR Curated Merchandising and Category Management teams to ensure social content supports brand storytelling seasonal campaigns and product visibility. Additionally youll manage external agencies and partners to enhance content production and .
What Youll Do
Social Strategy & Content Leadership
- Develop and implement a datadriven organic social media strategy that aligns with business objectives.
- Define and oversee the social content strategy setting content pillars and themes to engage target audiences.
- Lead the development of socialfirst creative concepts collaborating with internal teams and external partners.
- Stay ahead of platform trends audience behaviours and emerging formats ensuring best practices inform content planning.
- Ensure organic social aligns with broader brand promotional and campaign initiatives.
Content Creation & Platform Management
- Own the social content calendar ensuring strategic timely content aligned with key business moments.
- Oversee endtoend content creation from ideation and briefing to publishing and optimisation.
- Drive innovation in content formats leveraging video interactive elements and usergenerated content (UGC).
- Manage external agencies and production partners ensuring highquality brandaligned content.
- Implement SEO and metadata best practices to optimise content visibility and impact.
Influencer & Creator Partnerships
- Develop and manage an influencer marketing strategy that complements organic social efforts.
- Identify and build relationships with influencers and creators to enhance brand credibility and reach.
- Oversee campaign including outreach negotiation content approvals and performance tracking.
- Leverage UGC and influencerdriven content to strengthen brand storytelling.
- Manage product seeding and gifting strategies to encourage organic advocacy.
Agency & External Partner Management
- Oversee relationships with social agencies content creators and production partners to ensure seamless .
- Manage agencyled social activations and content production aligning with brand strategy and objectives.
- Evaluate agency performance and ROI optimising external partnerships for efficiency and impact.
Performance Analysis & Optimisation
- Define and track key performance metrics ensuring social content drives engagement reach and traffic.
- Analyse data and insights to refine content strategies optimising formats posting schedules and engagement tactics.
- Conduct competitive analysis and social listening identifying opportunities for growth and innovation.
- Provide regular performance reporting translating insights into actionable recommendations.
Team Leadership & Collaboration
- Manage and mentor junior team members fostering a creative highperformance culture.
- Work closely with Brand Strategy Campaign & Content Strategy PR and Category Management to ensure alignment across marketing efforts.
- Collaborate with Performance Marketing teams to align organic and paid social strategies.
- Develop and enforce social media governance and best practices maintaining brand integrity.
What Youll Need
- Demonstrable experience in social media strategy content marketing or influencer marketing within a corporate or agency environment.
- Proven ability to develop and execute highimpact social content strategies that drive engagement and audience growth.
- Strong understanding of social media platforms algorithms and best practices.
- Experience managing influencer partnerships content production and agency relationships.
- Datadriven mindset with expertise in social media analytics performance tracking and insights generation.
- Exceptional storytelling copywriting and creative briefing skills.
- Strong project management skills with the ability to manage multiple initiatives in a fastpaced environment.
- Proficiency in social media tools (e.g. Sprinklr Hootsuite CreatorIQ); basic knowledge of design or video editing software is a plus.
Why Join Us
Join a fastgrowing dynamic brand where youll lead and shape the organic social strategy in a collaborative environment that encourages creativity and innovation. We offer a competitive salary career development opportunities and the chance to work on highimpact brand and marketing initiatives.
Interested Click apply and get talking with a Wayfair Recruiter!
#Disclaimer: For the purposes of advertising and optimization Wayfair may use a different title to that of your contracted title.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
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Required Experience:
Senior IC
Employment Type
Full Time
