Principal Product Marketing Manager Customer Experience
Principal Product Marketing Manager Customer Experience
Posted on :
27-04-2025
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1 Vacancy
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Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Principal Product Marketing Manager Customer Experience
Why We Have This Role
AI is revolutionizing the landscape of Customer Experience and Qualtrics is evolving to meet our customers needs through investments in Omnichannel Agentic and AIbased solutions. We are seeking an experienced and strategic Product Marketing Manager to drive an evolution in our gotomarket strategy positioning and messaging for these crucial solutions. In this role youll bridge the gap between product sales and customer success to deliver impactful solutions that help organizations elevate their customer experience. As we continue to innovate and expand our offerings this role is essential in ensuring that our messaging resonates with the market and drives adoption of our cuttingedge solutions.
How Youll Find Success
- Strategic Vision: You thrive on developing and executing innovative gotomarket strategies that align with the evolving needs of the customer experience landscape.
- Compelling Storyteller: You excel at crafting clear and impactful narratives that distill complex concepts into messages that resonate with target audiences and drive engagement.
- ResearchOriented: You enjoy conducting thorough market research and competitive analysis identifying trends customer pain points and opportunities to enhance our offerings.
- CrossFunctional Collaborator: You have a strong ability to build partnerships with product management sales and customer success teams to influence the product roadmap and drive customer adoption.
- Empowerment of Sales Teams: You derive satisfaction from creating impactful sales enablement materials that empower sales teams to effectively position and sell customer experience solutions.
- DataDriven Decision Maker: You have a keen analytical mindset leveraging data to measure and optimize the effectiveness of marketing strategies and campaigns.
- Passion for Customer Experience: You are deeply invested in elevating customer experiences especially through the innovative use of AIdriven solutions.
How Youll Grow
- Deepening Industry Expertise: Stay ahead of the trends in customer experience particularly in the integration of AI enhancing your knowledge and influence in the field.
- Leadership Development: Take ownership of highimpact projects providing leadership experience and exposure to strategic decisionmaking processes.
- Skill Enhancement: Develop your skills in creating thought leadership content and effective sales enablement strategies that resonate in the market.
- CrossFunctional Exposure: Work closely with various teams enhancing your understanding of how different functions contribute to overall customer success.
- Networking Opportunities: Build relationships with industry leaders peers and customers expanding your professional network and perspective.
Things Youll Do
- Develop and execute the gotomarket (GTM) strategy for Customer Experience solutions ensuring strong positioning messaging and differentiation.
- Conduct market research and competitive analysis to identify trends customer pain points and opportunities to improve our offerings.
- Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
- Create compelling sales enablement materials playbooks and training to empower our sales teams to effectively position and sell Customer Experience solutions.
- Develop impactful content and thought leadership (e.g. whitepapers case studies blog posts webinars) that educate and engage our target audience.
- Work crossfunctionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
- Measure and analyze the performance of marketing campaigns using datadriven insights to refine strategies and improve outcomes.
What Were Looking for on Your Resume
- 7 years of experience in product marketing preferably within SaaS CX or customer support technologies.
- Strong storytelling and messaging skills with the ability to distill complex concepts into clear compelling narratives.
- Experience working closely with sales teams developing enablement programs and supporting pipeline growth.
- Deep understanding of customer experience especially the use of AI in these use cases.
- Proven ability to drive market research competitive analysis and positioning strategies.
- Excellent project management skills with the ability to lead crossfunctional initiatives.
- Strong analytical mindset leveraging data to measure and optimize marketing effectiveness.
Preferred Qualifications
- Experience marketing AIpowered or automationdriven Customer Experience solutions.
- Background in customer experience customer service platforms big data analytics or related domains.
- Knowledge of enterprise software buying cycles and B2B marketing best practices.
What You Should Know about This Team
- We are dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value.
- Our team sits at the center of efforts to bring experience management and product innovation to the market.
- We have high visibility and deep collaboration opportunities across all major functions in our PXE (Product Experience Design Engineering) and GTM (Marketing Sales Services Customer Success) organizations.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behindthescenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
For fulltime positions this pay range is for base per year; however base pay offered may vary depending on location jobrelated knowledge education skills and experience.A signon bonus and restricted stock units may be included in an employment offer in addition to a range of medical financial and other benefits based on eligibility criteria.
Washington State Annual Pay Transparency Range
$164000$273500 USD
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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