Content Marketing Manager
Content Marketing Manager
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Job Description
Content Marketing Manager Payments/FinTech (Confidential Company Remote U.S. Only)
A leading provider of payment processing solutions is seeking a Content Marketing Manager to drive accountbased marketing (ABM) strategies and create highimpact content that engages key decisionmakers in the lending and payments industry. This role is critical in supporting direct sales and channel partner initiatives ensuring content aligns with revenuedriving marketing objectives.
Job Summary
The Content Marketing Manager will develop and execute targeted content strategies that support sales optimize demand generation and enhance brand positioning. This role collaborates closely with Sales Product and Digital Marketing teams to create compelling content that effectively communicates complex financial products and payment solutions.
Key Responsibilities
- Develop and implement a content strategy aligned with ABM initiatives to support direct sales and channel partnerships.
- Create engaging industryspecific content including solution briefs blogs email campaigns digital ads eBooks webinars and website content.
- Optimize content across multiple channels to drive lead generation and customer engagement.
- Develop content that nurtures target accounts through the sales funnel from awareness to conversion.
- Work with Sales Leadership and Product Marketing to develop sales enablement materials such as case studies pitch decks and solution onepagers.
- Leverage 6Sense intent data tools to craft targeted content that aligns with buyer signals and improves lead conversion rates.
- Collaborate crossfunctionally with internal teams to maintain consistent messaging and brand positioning.
- Manage content calendars project workflows and approvals using Asana or similar project management tools.
- Stay informed on industry trends fintech innovations and regulatory compliance to ensure content remains relevant and effective.
Qualifications
Required:
- 5 years of B2B content marketing experience (preferably in payments lending fintech or B2B SaaS.
- Proven expertise in ABM content strategy and familiarity with 6Sense or similar buyer intent platforms.
- Strong understanding of lending and payments industry trends buyer personas and customer pain points.
- Experience translating complex financial solutions into clear compelling value propositions.
- Excellent writing editing and storytelling skills tailored for B2B audiences.
Preferred:
- Experience with HubSpot Marketing Hub CMS platforms (WordPress) and SEO optimization.
- Familiarity with AIdriven content tools (ChatGPT Jasper for content creation and optimization.
- Strong analytical skills to measure content performance and campaign effectiveness.
Why Join Us
- Competitive salary performancebased bonuses
- Comprehensive benefits package including health dental vision and 401(k) matching
- Fully remote position (U.S. Only) with flexible work schedules
- Opportunity to work in a highgrowth fintech and payments technology environment
Apply now to be part of a dynamic team driving innovation in the payments industry!
Required Experience:
Manager
Employment Type
Full-Time
