Social Media Strategist

• Manage intake of campaign requests from various lines of business and recommend social media tactics that follow the established social media strategy while helping to achieve business objectives.
• Draft and publish audience appropriate content across multiple platforms including Facebook Twitter Instagram LinkedIn TikTok and YouTube.
• Respond to and oversee ongoing community management including crisis response when necessary
• Oversee Social Media programs including development of ongoing strategies and plans.
• Prepare tactical plans to support higher level marketing plans and objectives.
• Develop detailed communication plans strategies and objectives including briefing documents and budget allocation.
• Oversee annual content plans and monthly content calendars identifying content creation needs and working with team to ideate create and implement all content that is shared to ALs social media channels.
• Identify market research needs and oversee related research projects to ensure objectives are clearly identified and met.
• Integrate with various divisions across the organization to understand requirements and business/marketing opportunities.
• Effectively manage agency relationships; develop and manage campaign/program plans; monitor measure and present results.
• Manage Meta Ads Manager account creating monitoring and optimizing monthly campaigns that help our content reach various goals including but not limited to page likes traffic engagement and awareness.
• Provide mentoring to the Social Media Coordinator.

Education and Experience:

• 5 years experience publishing digital content for brands or in an editorial setting.
• Strong strategic writing and presentation abilities.
• Strong understanding of social media platforms and their respective ads manager and content studios content creation tools trends and analytics. (e.g. Sprout Social Meta Business Suite Canva Google Data Studio)
• Proficient in Microsoft Office products.
• Working knowledge of search engine marketing tools.
• Must be 19 years of age or older to apply.
• Must reside in Atlantic Canada.

Professional Skills:

• Strong problem solving and project management skills.
• Can quickly grasp new technologies and online tools.
• Ability to adapt quickly while considering all stakeholders in changing situations live events crisis situations etc.
• Knowledge and understanding of consumerbased product development and sales and related social political economic and technological factors that impact the gaming business.

Assets:

• Bilingualism
• Demonstrated leadership skills.
• Portfolio showcasing successful social media campaigns and content.
• Experience with Asana project management tool.

Application Deadline: May 11 2025

Salary Band: $71652 $113748 A reasonable estimate of the pay range for this role is $76000 $86000 at the time of this posting. (Individual pay is determined by factors such as jobrelated skills market conditions relevant experience education training and internal equity).

Work Location: Office or Hybrid option working from our Moncton or Halifax office.

• Onboarding/Probation: Fulltime inoffice for the first 6 months based in Moncton NB or Halifax NS.
• After Probation: You can choose to either continue working fulltime in the office or switch to a hybrid model coming into the office 23 times a week.

AL Benefits:

• Extended health coverage that includes medical dental and vision.
• Basic life insurance and disability.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (prorated) and 13 paid statutory holidays. Plus we have a vacation purchasing program.
• Wellness Support: Wellness programs focused on physical and nutritional health (and more) 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
• Three personal leave days per year.
• Two volunteer days per year.
• Career advancement opportunities.

Recruitment Process: The last couple of years has accelerated change across our workplace including our hiring practices! As a result throughout your application process you may be asked to connect with us virtually and may not be required to meet inperson. All interviews are conducted in English our working language unless otherwise stated.

Internal Employees: Internal Employees interested in this opportunity must be in good standing which includes meeting expectations on their last performance review. Performance improvement plans disciplinary action attendance mandatory training and other performance related items will also be taken into consideration when determining the applicants good standing status.

Eligibility to Work in Canada: As applicable candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.

Our players have been having fun and dreaming big since 1976 when Atlantic Lottery started offering lottery games on behalf of the governments of Nova Scotia New Brunswick Newfoundland and Labrador and Prince Edward Island. The game options have grown and changed over the years and so has our workforce! Todays Atlantic Lottery has more than 600 employees who are the heart and soul of our business. We offer everything from daretodream draw games to online bingo; breakopen tickets to sports wagering; and games in social settings and on the internet. With games come winners big and small wins every day but the best thing about lottery games is that when you choose to play with us everyone benefits. 100 of our profits go back into our communities. That feels good! #ProudToBeAL

We are proud gritty communityminded and punch above our weight. Being Atlantic Canadian means that we work hard and we know how to have fun. It also means that we genuinely care for each other as coworkers neighbours and friends.

Your best life is waiting in Atlantic Canada. At Atlantic Lottery we have many roles that allow you to work from any of our four Atlantic provinces. Explore living East:

• New Brunswick
• Nova Scotia
• Prince Edward Island
• Newfoundland

We are committed to fostering an inclusive accessible environment where all employees and customers feel valued respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and the communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials or accessible meeting rooms or other accommodations) please let us know and we will work with you to meet your needs.

We thank all applicants for their interest however only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal/educational background checks prior to employment.