Marketing Coordinator
Marketing Coordinator
Posted on :
27-04-2025
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1 Vacancy
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Job Description
Marketing Coordinator
Who is MarshallZehr
MarshallZehr Group Inc (MZ) provides customized construction and development financial solutions for highperforming real estate developers. Since 2008 MarshallZehr has grown to become one of Canadas most trusted real estate capital partners. We add value beyond capital our teams decades of experience help deliver the strategic insight and vision necessary to craft tailored financial solutions all backed by our industry recognized mortgage administration services.
The Opportunity
In the role of Marketing Coordinator you will report directly to the VP Capital & Investor Relations to support the companys overall objectives as well as each business units marketing needs. This is a crossfunctional role providing direct and support for shared business objectives.
This includes leading or otherwise directly supporting communications content creation branding signage reporting and stakeholder interactions PR activities and other broad marketing and business development initiatives that support our corporate goals. The Marketing Coordinator is responsible for ensuring alignment on brand and market positioning across all business functions and assisting stakeholders to identify the best paths forward.
This is a challenging and rewarding role ideal for an individual who is driven to excel within their career while having direct impact on the business and its objectives.
The Role
In this diverse role you will be responsible for:
Lead Generation & Business Support
Creating and executing marketing campaigns to attract new leads through various channels such as social media email marketing webinars and content marketing.
Identifying target markets customer segments and potential growth areas through market analysis.
Work in close collaboration with team members sales and Senior Leadership Team to manage marketing plan and report on success and/or recommend adjustments.
Manage and support multiple projects at once with strong accountability towards meeting established deadlines while keeping a high quality of output and with minimum oversight.
Content Creation
Assist in the creation of relevant sales and marketing materials for both internal and external use. This may include PDFs presentations pitch decks RFPs and more.
Own the marketing review and approval of client reporting updates ensuring copy is consistent clear and concisely written and that best practices are followed.
Online / Digital / PR
Regular and brandconsistent corporate news updates shared through our website social media channels and networking.
Management of the MZ website including regular updates to content and personnel as required. Diagnose and solve for any technical issues or rapid updates required (internal or with a 3rd party agency).
Management of all nonwebsite digital properties for MZ including Google LinkedIn Twitter Facebook tradeshow profiles and documents and anywhere else our brand appears.
Corporate Brand
Proactive management of all MarshallZehr brand assets and maintenance of all market positioning and messaging.
Ensuring the accuracy and consistency in voice and brand for all external facing content through standardization of processes and documents.
Proactively managing the version control process for all marketing and sales materials including regular audits of materials for accuracy.
Routinely manage the installation of signage on relevant development sites and follow up with any issues accordingly.
Lead the creation of any brandrelated materials (such as the corporate swag program business cards and other ad hoc needs).
Engagement and managing of existing or new agency or vendors and relationship to assist in the maintenance of our brand.
Events and Sponsorships
Management of event participation and sponsorship opportunities including identifying relevant opportunities and planning/executing of the events through completion.
Attend career fairs to promote MZs brand to various audiences.
Organize and manage MZ business development events/partnership recognition.
Reporting & Technology:
Tracking key performance indicators (KPIs) related to lead generation marketing materials and campaigns providing insights to inform future strategies.
Responsible for assisting in the development of the annual marketing budget and continuous monitoring of the budget.
Proactive management of content and materials related to MarshallZehrs technology stack including Hubspot CRM TalentLMS WordPress and any other tools required to execute the role.
What Are We Looking For
Bachelors degree in Communications Marketing Business or similar field (or similar education)
13 years of marketing and communications experience including experience in content creation copywriting and project/program management
Social media management experience including LinkedIn Twitter and Facebook as well as new technologies as introduced
Experience Knowledge of CRM (Hubspot or similar)
Knowledge of WordPress or similar website platform
Proficiency with Microsoft Office Suite Photoshop and Adobe
Expert verbal and written communication skills along with strong copyediting capabilities
Strong organization and time management skills
Strong interpersonal skills and demonstrated ability to work effectively and build relationships with key stakeholders
Strong multitasking skills and ability to manage several initiatives simultaneously
Skilled at managing vendor relationships
Valid G2/G drivers license
Will be required to obtain a mortgage agent license through FSRA (paid for by the company)
Preferred Requirements
Experience managing events
Proven ability to present complex information in a succinct manner
Experience in real estate and/or finance is an asset
Marketing campaign development and skills
Digital marketing knowledge including social media and search engine optimization (SEO)
Work Environment
MZ offices are open Monday to Friday and employees are expected to work on site a minimum of 4 days per week with the option of working remotely 1 day per week as agreed to by the direct supervisor.
Our Waterloo office has 16000 square feet of modern and accessible space and has been specially updated and tailored to meet our business needs. The result is a worldclass workspace that empowers deep collaboration reinforces business operations with stateoftheart technology infrastructure and offers more space to enable our sustained team expansion.
Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation please contact
Required Experience:
IC
Employment Type
Full-Time
Key Skills
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