Digital Social Media Specialist
Digital Social Media Specialist
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Job Description
OTT Pay Inc. is an established fully funded fintech company focused on delivering streamlined financial payment solutions. With a strategic focus on both acquiring and issuing business we are developing a mobilefirst platform that offers a wide range of financial services loyalty programs and innovative products including credit cards payment solutions ecommerce gift cards and more. We are a resultsdriven forwardthinking organization that values goal orientation and continuous improvement.
At OTT Pay you will find abundant opportunities for professional growth working alongside a talented and diverse team from various industries. Our collaborative and innovative environment fosters learning and development empowering you to excel and make a tangible impact. This is a unique chance to join a company dedicated to reshaping financial solutions for the future.
We are seeking a culturally fluent highly creativeDigital & Social Media Specialistto lead the growth of our Chineselanguage digital marketingfrom both astrategic and content perspective. This role is central to our engagement with the Chinesespeaking community in North America.
You will be responsible for developing compelling content activating platformspecific strategies and managing key digital channels includingWeChat Official AccountsWeChat Mini ProgramsXiaohongshuDouyin andWeibo. Additionally you will conductcompetitive research and analysisto inform our strategies and ensure we stay ahead in the market. You will also lead KOL (Key Opinion Leader) and influencer partnerships that elevate our bran
How you will contribute:
- Create write and localize original engaging content inChinese language tailored to resonate with Chinesespeaking audiences.
- Strategically plan and manage our presence onWeChat (Official Account Mini Programs)XiaohongshuDouyin andWeibo.
- Lead content calendar development and campaign planningfrom concept to executionensuring alignment with brand and business goals.
- Conductcompetitive research and analysisto identify trends best practices and opportunities for differentiation in the market.
- Collaborate with internal creative design and marketing teams to deliver cohesive culturally resonant experiences for our clients.
- Oversee development and content flow ofWeChat Mini Programactivations including seasonal campaigns and product/service updates.
- Identify negotiate and manage relationships withKOLsand digital influencers to amplify campaign reach and impact.
- Monitor performance metrics and audience engagement to optimize strategies and content in real time.
- Stay current on digital trends consumer behaviours and cultural moments across Chineselanguage platforms.
- Moderate engage and grow our online community through thoughtful brandaligned interactions.
What you bring to the table:
- Nativelevel fluency in written and spoken Chinese(Simplified required; Traditional is a plus).
- 24 years of handson experience in Chineselanguage social media digital marketing or content strategy.
- Indepth knowledge of Chinese digital ecosystems particularly WeChat Official Accounts Mini Programs Xiaohongshu Douyin and Weibo.
- Strong skills in Chinese copywriting storytelling and visual content curation.
- Demonstrated experience managing KOL/influencer partnerships.
- Strong ability to performcompetitive research and analysis identifying trends and opportunities for innovation.
- Strategic thinker with the ability to execute tacticallybalancing creativity with business objectives.
- Experience analyzing social performance data and generating insights for continuous improvement.
- Highly organized detailoriented and able to work independently as well as collaboratively.
Nice to Have
- Familiarity with CRM loyalty programs or Mini Program eCommerce features.
- Understanding of the ChineseNorth American cultural landscape and consumer mindset.
Whats in it for you:
Competitive Salary
Opportunity to learn and grow with a supportive team
Vacation Leave
Centrally located modern and spacious offices close to Eglinton and Leslie
Free use of onsite gym and sports facilities and regular company social events
A chance to work in a dynamic collaborative progressive and high performing team
Community involvement through the annual Terry Fox Run
Tremendous opportunities for Growth and Development
This is an onsite position and the successful candidate will be required to report to the office MonFri from 9:00am to 5:30pm.
We appreciate all applicants for their interest; however only those candidates selected for an interview will be contacted.
Required Experience:
Manager
Employment Type
Full-Time
