Assistant Manager CRM Retention Marketing
Assistant Manager CRM Retention Marketing
Posted on :
27-04-2025
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1 Vacancy
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Job Description
We are seeking anAssistant Manager for CRM & Retentionwho is passionate and datadriven with a focus on driving growth and enhancing customer experiences. The ideal candidate should have experience in managing and executing campaigns across various channels including email push notifications WhatsApp and SMS and should be proficient in using CRM tools such as Clevertap MoEngage or WebEngage..
Role & Responsibilities:
- Develop and execute CRM campaigns to drive customer retention loyalty and revenue through email SMS WhatsApp and push notifications using datadriven insights.
- Identify and segment customer needs to optimize journeys and deliver impactful experiences across the sales funnel and postpurchase phases.
- Collaborate with crossfunctional teams to maintain consistent messaging and enhance the overall customer experience.
- Track and analyze key CRM metrics such as retention open rates CTR conversion rates and customer lifetime value to refine strategies.
- Manage and optimize loyalty programs utilizing A/B tests to continuously enhance campaign quality and effectiveness.
- Utilize customer feedback to shape and refine CRM strategies for improved engagement and retention.
- Create and manage events within CleverTap to support targeted and personalized campaign .
- Develop and automate customer journeys across channels for efficient campaign delivery.
- Ensure regulatory compliance with data privacy standards to protect customer information.
- Report on CRM performance via dashboards using insights to adapt and innovate CRM approaches.
- Stay updated on CRM trends tools and best practices to continuously evolve the CRM and retention strategies.
Requirements:
- Experience: 36 years in highgrowth retail internet or ecommerce driving acquisition retention and engagement across channels.
- Education: Bachelors degree from a Tier III institution with strong academics.
- Campaign Management: Skilled in email push WhatsApp and SMS campaigns.
- Customer Insight: Strong grasp of segmentation and targeting for personalized communication.
- Tools: Handson experience with CleverTap (preferred) or MoEngage.
- Attributes: Analytical problemsolving flexible and a handson selfstarter in a fastpaced environment.
- Data & Analytics: Basic to Advanced Knowledgein Google Analytics BigQuery SQL
Required Experience:
Manager
Employment Type
Full Time
Department / Functional Area
Key Skills
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