Senior Director Performance Marketing
Senior Director Performance Marketing
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Job Description
PENN Entertainment Inc. is North Americas leading provider of integrated entertainment sports content and casino gaming experiences. From casinos and racetracks to online gaming sports betting and entertainment content we deliver the experiences people want how and where they want them.
Were always on the lookout for those who are passionate about creating and delivering cuttingedge online gaming and sports media products. Whether its through ESPN BET Hollywood Casino theScore Bet Sportsbook & Casino or theScore media app were excited to push the boundaries of whats possible. These stateoftheart platforms are powered by proprietary inhouse technology a key component of PENNs omnichannel gaming and entertainment strategy.
When you join PENN Entertainments digital team youll not only work on these cuttingedge platforms through theScore and PENN Interactive but youll also be part of a company that truly cares about your career growth. Were committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming media and entertainment we want to talk to you.
About the Role & Team
Penn Interactive is seeking a Senior Director of Performance Marketing to lead our datadriven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a highimpact role focused on maximizing media efficiency scaling acquisition efforts and driving measurable business growth across regulated markets in the U.S. and Canada.
About the Work
- Lead a highperforming team across paid social programmatic search affiliate.
- Own the endtoend performance marketing strategy and budget allocation across all acquisition channels.
- Drive the planning and optimization of multi million dollar UA campaigns with focus on ROI LTV and CAC.
- Partner crossfunctionally with Business Intelligence Product Finance and Marketing to build scalable automated and measurable campaigns.
- Design and execute marketing measurement frameworks leveraging attribution models.
- Manage forecasting pacing and real time performance monitoring to ensure efficiency and budget discipline.
- Lead creative testing and targeting strategies to drive user engagement and conversion.
- Stay ahead of industry shifts including privacy regulation and firstparty data strategies (iOS ATT GA4.
- Identify and test new growth opportunities channels and tools to maintain competitive edge.
- Collaborate with the brand and creative teams to align messaging and creative with acquisition goals.
About You
- 6 years of experience leading growth or performance marketing in direct to consumer verticals preferably within mobile apps gaming sports betting or ecommerce.
- Deep expertise in digital acquisition channels including Meta Google Ads Snap Chat programmatic DSPs and affiliate platforms.
- Proven success managing multi million dollars annual marketing budgets and delivering against aggressive acquisition KPIs.
- Strong analytical skills and experience working closely with BI teams on LTV cohort and retention analysis.
- Fluency in media mix modeling marketing attribution and A/B testing methodologies.
- Track record of leading and developing performance driven marketing teams.
- Comfortable navigating a fast paced regulated environment with shifting priorities.
- Strong communicator who can translate performance insights into executivelevel narratives.
#LIREMOTE
Candidates residing in Ontario requiring special accommodation can email
theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability or age.
Required Experience:
Exec
Employment Type
Full Time
