Director of Marketing Communications
Director of Marketing Communications
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Job Description
Innovative action oriented individual able to identify and implement results oriented marketing strategies for the hotel.
What will it be like to work for Hilton
Hilton is the leading global hospitality company spanning the lodging sector from luxurious fullservice hotels and resorts to extendedstay suites and midpriced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!
The Director of Marketing will be responsible in assisting the Commercial Director with all Marketing Planning & strategies for the hotel.
What will I be doing
Oversees all Marketing Planning & strategies for the hotel. Responsible for the development management and of all aspects of the marketing/branding strategies to include Marketing Budgets Social Media Websites Digital & Print Advertising Collateral Video/Photography Assets etc. that maximizes exposure in order to achieve budget increase revenues and market share targets.
Specifically you will be responsible for performing the following tasks to the highest standards:
- Develops strategic marketing plans and establish annual marketing budgets along with GM DOS and DORM. Marketing plans should be annual monthly and by segment of deployment inclusive of cost deployment strategies (print digital and/or social media) through the review of competitive data demand analysis and market mix management.
- Creates manages and implements media/marketing plans and programs both short and long term to increase revenues awareness and expansion of property products and/or services. Works with onproperty and regional revenue management to develop offers or leverage offtheshelf offers based on hotellevel needs.
- Manages strategic direction on all marketing related areas including but not limited to: Social Media Websites Digital & Print Advertising Email & Collateral.
- Identifies outside agencies and responsible for development of agenda strategy.
- Work/Liaison with internal corporate partners related to internal corporate partners including but not limited to Brand Destination and ECG.
- Oversees the strategy budget and development of visual assets and arranges photo & video shoots as needed/appropriate.
- Oversees the development and content strategy of hotel level websites.
- Identifies partnership/sponsorship opportunities for joint outreach.
- Coordinates influencer strategy with public relations team to leverage social media opportunities.
- Conducts paid marketing surveys on current and new service levels and product concepts.
EOE/AA/Disabled/Veterans
Required Experience:
Director
Employment Type
Full-Time
