Sr Content Specialist
Sr Content Specialist
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Job Description
About Zapier
Were humans who simply think computers should do more work.
At Zapier were not just making softwarewere building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. Youll collaborate with brilliant people use the latest tools and leverage the flexibility of remote work. Your work will directly fuel our customers success and as they grow so will you.
Job posted: April 22 2025
Location: United States Canada
Hi there!
Zapier is looking for a content writer with a strategic mindset and strong editorial skills to join our growing team. In this role youll lead the creation of highimpact longform content that supports salesaligned campaigns attracts qualified leads and fuels pipeline growth.
Youll focus on crafting indepth researchbacked assets like ebooks guides and data reports that help business decisionmakers see the value of AI and automation. Working closely with demand generation product marketing and sales youll ensure your content maps to key customer pain points and moves leads through the funnel.
In this role youll be the lead writer for several key marketing initiatives and get to work on a broad range of content including web copy landing pages email nurtures campaign assets and more. Youll be involved in these projects from the very start and have the chance to shape strategy and messaging working closely with crossfunctional partners in marketing programs events brand and product marketing.
If youre interested in driving your content career at a fastgrowing and profitable company read on.
We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.
Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
About You
Youre a strategic content creator. You have 5 years of experience writing B2B marketing content that drives resultsespecially longform gated assets like ebooks guides and research reports that support demand gen and sales enablement.
You write whats next. You have experience identifying emerging trends and untapped angles. You spot fresh opportunities for content and know how to turn those insights into sharp strategic trend reports for enterprise stakeholders.
You understand contents role in the funnel. Whether its an ebook or a shortform landing page your writing is engaging polished and audienceaware. You can flex tone and voice based on the goal and reader. You know how to craft content for every stage of the buyers journey and align your work to broader marketing and sales goals.
When you dont know you find out. Youve got experience digging for insightswhether thats deep dive research or interviewing experts customers and partnersand turning those conversations into compelling conversionfocused content. You also know how to use original research and survey data to create valuable leadgenerating content.
You know how to get the most out of content. Youre always looking for ways to repurpose and atomize content into derivative formatsfrom blog posts and social snippets to webinar decks and video scriptsmaximizing impact while doing more with less. Youre comfortable using AI to assist.
Youre a strong crossfunctional partner. You collaborate well with stakeholders across demand gen sales and product marketing to align messaging and content priorities.
No draft is sacred. You welcome feedback and love iteration. Youre comfortable reworking your drafts finetuning copy and sharpening messaging to make the content as strong as possible.
You work efficiently and independently. You manage your time and workflow effectively balancing multiple priorities without sacrificing quality.
Things You Might Do
Write longform gated content (ebooks buyers guides whitepapers etc. to generate leads and support sales conversations with an enterprise audience.
Lead customer executive technical expert and influencer interviews to create original thought leadership content that builds trust and authority.
Design and develop data reports based on original surveys and industry research.
Partner with demand generation product marketing partnerships customer marketing and sales to shape campaign strategy and ensure content maps to buyer needs and conversion goals.
Strategically repurpose longform content into channelready assetsemail series blog posts social content and sales collateraltailored to different stages of the buyer journey.
Partner with sales social and video teams to break out longform content into assets like webinar decks infographics social posts and scripts.
Use performance data and stakeholder feedback to continuously optimize your work.
Help ensure consistency in voice tone and messaging across all content touch points.
How to Apply
At Zapier we believe that diverse perspectives and experiences make us better which is why we have a nonstandard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few indepth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.
After you apply you are going to hear back from useven if we dont see an immediate fit with our team. In fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!
Zapier is an equalopportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.
Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .
Application Deadline:
The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.
Even though were an allremote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
Required Experience:
Senior IC
Employment Type
Full-Time
