Manager Property Marketing Brand Performance
Manager Property Marketing Brand Performance
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
When you join Hines you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence earning us a spot on Fast Companys esteemed annual list of the Worlds Most Innovative Companies as well as recognition as one of U.S. News & World Reports Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.
Responsibilities
As Manager Property Marketing Brand & Performance with Hines you will support the formulation and of Hines national marketing strategies by developing and implementing programs and initiatives for properties within the portfolio creating tactical advertising and marketing strategies to support each individual property and integrating media and property marketing technologies that enhance the visibility and presence of each community.
You will work closely with local project and regional development and operations teams to create a clear vision and marketing strategy for each asset tailored to each specific local audience while simultaneously aligning the properties with a portfoliowide strategy.
You will be passionate about understanding the latest propertylevel marketing trends and emerging technologies to support effective promotion and leasing of projects in exciting and engaging ways. You will be a true collaborator sharing these insights and best practices with marketing and communications peers across the organization.
You will be comfortable telling a marketing story by analyzing data and presenting that information to stakeholders. You will be an expert communicator skilled at presenting to current and potential clients to secure and retain property management contracts.
- Develop and implement annual marketing plans by assessing industry trends opportunities and threats to create effective response strategies working with regional leaders to plan and coordinate advertising and promotional marketing campaigns and executing marketing activities and programs to achieve revenue and business development goals
- Leverage data to create and own marketing budgets for stabilized active new developments and acquisitions
- Effective negotiation skills vital for balancing the often diverse and competing interests of internal and external stakeholders
- Strategically monitor property performance via Entrata and GA4 and provide marketing recommendations to increase lead generation
- Confidence in reviewing paid search and social performance campaigns and providing feedback on performance to agency partners
- Provide operations with weekly and monthly marketing reports as needed giving insights beyond the numbers and telling a story with data
- Exemplify the definition of customer service to our internal and external partners
- Be confident in challenging leadership in Hines development and asset management as necessary to help educate on multifamily marketing best practices
- Find excitement in training and partnering with onsite leasing and marketing teams to create engaging brands and property content
- Support initiatives and programs that drive public and client relationship strategy by participating in meetings and pitches with clients investors and equity partners representing Hines in important industry events and creating brochures presentation materials and other promotional and collateral products.
- Keep abreast of current changes in technology processes and standards within the industry and area(s) of responsibility by attending internal and external training programs business meetings conferences and other events researching and/or subscribing to the internet or other professional publications and/or utilizing other appropriate method(s) to obtain business and professional information and applies knowledge and practices to area(s) of responsibility.
Qualifications
Minimum Requirements include:
- Bachelors degree (or equivalent) from an accredited institution
- Five or more years of experience in marketing in commercial or multifamily real estate or related field
- Experience working in multifamily marketing with vendor and agency oversight and management
- Excellent project management and planning skills
- Strong attention to detail
- Ability to work under pressure and manage multiple deadlines
- A strong team player and ability to work in a dynamic matrixed organization
- Ability to interact with senior leaders project teams and team members with knowledge and diplomacy
- Familiarity with social media (Instagram Twitter Facebook YouTube LinkedIn) and associated advertising platforms
- Experience working with property management/marketing platforms e.g. Entrata Yardi
- Inoffice 5 days per week with flexibility asneeded.
- Must be able to travel up to 30 of the time.
- Compensation: $95000 $125000; Houston will be based on experience
Closing
At Hines we strive for excellence as a leading global real estate investment manager driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion of assets across such property types as living office retail mixeduse logistics and life science projects all designed to enhance value connection and inspiration. Our strategic approach integrates local expertise with global knowledge taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients needs.
While our projects are renowned for enhancing cities and pioneering sustainable practices we recognize that the true driving force behind Hines success is our 5000 dedicated employees in 30 countries who draw on our 65year history to build the world forward. This is why we prioritize investing in our people offering comprehensive training competitive compensation robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team we cultivate an inclusive environment where everyone including our clients can thrive.
Hines is proud to be named to Fast Companys prestigious annual list of the Worlds Most Innovative Companies for 2024. Includes both the global Hines organization and RIA AUM as of December 31 2023.
We are an equal opportunity employer and support workforce diversity.
No calls or emails from third parties at this time please.
Required Experience:
Manager
Employment Type
Unclear
