Senior Partner Marketing Manager

About the opportunity

We are looking for an experienced Partner Marketing Manager to help disrupt the DXP category as we enter an ambitious new phase of growth. Contentful is a composable digital experience platform designed for structured content personalization at scale powerful AI orchestration and management capabilities along with the best in class APIs allowing digital teams and developers to ship personalized contentdriven experiences faster to any type of digital endpoint. Companies including Spotify Sephora Harley Davidson Kraft Heinz Red Bull WeWork Lyft Peloton and Urban Outfitters rely on Contentful to manage digital experiences as part of their modern web stack.

Reporting to the Global Head of Partner Marketing you will be responsible for developing partnerfocused marketing plans programs and strategies focused on measurable outcomes with and through key digital agencies systems integrators (SIs) and technology platforms in EMEA and North America regions. This role requires an experienced marketing leader who is adept at crafting gotomarket (GTM) messaging and excels at framing partner solutions and integrations. This person should have a deep understanding of partnership dynamics strong leadership skills experience in building partnership programs and a proven track record in driving successful marketing campaigns including integrated campaigns events webinars and thought leadership. The ideal candidate will have a knack for driving alignment across teams and building relationships with key stakeholders across Contentful and our partners organizations.

Option to utilize the NYC office but not required

What to expect

• Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships teammembers to build annual comarketing plans that align to priority regions strategic business priorities and financial targets.
• Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions partner accelerators platform integrations pitch decks sales sheets partner landing pages digital/video assets case studies and other partner specific content and materials.
• Campaign Management: Develop and lead multitouch marketing campaigns that create partnership awareness netnew sales pipeline and support closing business deals. Activities include email marketing content syndication webinars marketing automation accountbased marketing content creation and social media engagement teaming with Contentful Growth Marketing team and 3rd party vendors.
• Event Planning and Follow up: From conception through take a lead role in teaming with Contentful Events team to identify strategize plan budget and execute partner pull through and engagement strategies at global 3rd party industry events partner user conferences and associated ancillary events. Establish clear communication with partnerhips sales and BDRs on event lead follow up plans routing and messaging.
• Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partnerled MDF programs. Oversee and streamline project management to ensure successful of all initiatives across partners for maximum ROI.
• Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities programs event highlights gaps/opportunities and results.
• Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice.
• Strategic Communications: Plan and implement multichannel communications internally and externally for your portfolio of partners to generate awareness promote new offerings or solutions amplify content and share best practices.

What you need to be successful

• 7 years of direct experience building and managing partner marketing programs which includes experience working alongside Partnership teams in related roles: marketing campaign manager field marketing partner development (sales/bizdev) etc.
• A successful track record of developing partner lead pipeline through webinars email campaigns events and other creative programs
• Experience working for a fastgrowing B2B software company where partner sales was done in conjunction with an enterprise sales team
• Experience in standing up regional initiatives that scale to global teams or programs
• Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging
• Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.
• A selfstarter who has a strong work ethic and can manage multiple tasks and priorities
• A team player and know how to get multiple departments to play well together towards the same end goal
• Decisive and autonomous; with a globallydistributed team sometimes you just need to make the call and go for it when you cant wait for the sun to rise for other stakeholders
• A passionate individual with a knack for solving problems and building/delivering solutions and youre OK with taking risks (and learning from failure)
• An entrepreneur at heart. Youre flexible and can thrive in environments that dont have defined processes and youre excited to help build launch and market minimum viable products (its a startup after all!

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Fulltime employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100 of monthly health premiums for employees and 85 of costs for your dependents.
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value WorkLife balance and You Time! A generous amount of paid time off including vacation days sick days compassion days for loss education days and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and inperson events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity internal salary ranges market data/ranges applicants skills and prior relevant experience certain degrees and certifications (e.g. JD/technology) for example.

New York Salary Range: $154000 $171000
This position is eligible for equity awards in accordance with the terms of Contentfuls equity plans.

#LIHybrid

Who are we

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and realtime experimentation powering nextgeneration digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.

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