Brand Manager CVD
Brand Manager CVD
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a Brand Manager to lead the assigned therapeutic area portfolio driving the launch market leadership and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy creative and plans product support and sales . The responsibilities will include operating within the organisational business code of conduct policies and all applicable laws and regulations.
- You will be responsible for developing robust marketing insights for the Brand Plan with a patientcentric focus.
- You will be responsible for maintaining an upto date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- You will develop portfolio for the relevant therapeutic area aligning the brands and enabling the sales team to meet sales/market share targets.
- You will be responsible for leading the design and implementation of multichannel marketing initiatives using innovative tactics to strengthen marketing campaigns improve multistakeholder engagements and customize content for the CLM.
- You will be responsible for managing the promotional budget to optimize channel mix strategies for all marketing initiatives and crossfunctional campaigns.
- You will advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and InField Teams.
- You will effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
- You will be responsible for actively ensuring flawless of marketing initiatives by the Infield team and managing the CLM process to support the crossfunctional team in tactical .
- You will be responsible for leading digital listening and new channel research to strengthen Brand Team insights synthesizing crossstakeholder insights to form a robust marketing perspective on brand issues competitive positioning and market dynamics.
- You will liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
- You will be responsible for providing product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- You will be responsible for crossfunctional collaboration with sales regulatory market access finance business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
- You will be responsible for supporting the product listing with institutions (government and private hospitals).
Qualifications :
Educational qualification: Bachelor of Pharmacy/ Health Sciences or equivalent
Minimum work experience: 10 years of experience in pharmaceutical industry with minimum 5 years spent in Brand Management
Skills & attributes:
- Good interpersonal presentation and cross functional skills.
- Work under pressure must be able to multi task focussing on multiple tasks and still deliver accurate result
- Being able to work independently and be very good at time management
- Strong analytical influencing and strategic thinking skills.
- Strong competency and acumen in business and marketing.
- Proven experience in developing and implementing robust effective integrated brand plans.
- Ability to generate good insights for synthesizing robust marketing strategies.
- Effective crossfunctional team player with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
- Familiarity with the pharmaceutical industry business policies and procedures.
- Strong patient centricity empathy and understanding of customers needs in developing tailored marketing initiatives communication messages and materials.
- Beneficial: Experience in Diabetes very good Endocrinology relationships
Additional Information :
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
