Social Media and Online Content Manager
Social Media and Online Content Manager
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$ 58000 - 72000
1 Vacancy
Job Description
SOCIAL MEDIA AND ONLINE CONTENT MANAGER
About WQED Multimedia
WQED Multimedia champions our region by sharing stories and creating experiences that educate entertain and inspire our neighbors across Pittsburgh and southwestern Pennsylvania.
Seventy years ago we launched the nations first communitysupported television stationa bold experiment that helped shape what would later become the Public Broadcasting Service. Fifty years ago we opened whats now one of the few remaining classical radio stations. Today as we look ahead we are evolving beyond our legacy as a broadcaster to become a goto resource for community enrichment through storytelling and education.
WQED stands at a pivotal moment. Our legacy lives in the hearts of Pittsburghers who grew up with Fred Rogers and remember his timeless messages of kindness and imagination. While we continue to honor his legacy we also recognize that mediaand how people engage with ithas dramatically changed.
We are reintroducing WQED to a new generation of Pittsburghersthose who know us and those who are just discovering us. Our mission is to showcase the stories and voices that make our communities unique reflecting the richness of our region through compelling content that meaningfully connects both neighbors and neighborhoods. That means expanding our reach amplifying new voices and connecting with audiences across Pittsburghs 90 neighborhoods Allegheny and surrounding counties and the world.
We are seeking passionate individuals who believe in the importance power and potential of sustainable local media and who are energized by the opportunity to reimagine WQEDs role as a champion for our regionand as a national model for innovation in content and community impact.
Job Overview:
WQED is looking for a bold creative entrepreneurial and strategic Social Media and Online Content Manager to lead the charge in reinventing our social media presence. This is not a maintenance role its a buildsomethingnew role. We need a fresh forwardthinking approach to content voice and visual storytelling that redefines how we show up online.
Youll play a key role in planning how our new brand identity appears across social platforms. Youll revive our channels and expand our reach to new and diverse audiences.
This is a hybrid role thats expected to commute to and contribute from WQEDs offices in the Oakland neighborhood of Pittsburgh three days per week. The annual compensation band for this fulltime position is $58000 to $72000 annually commensurate with experience.
If youre excited by the idea of shaping strategy and rolling up your sleeves to execute wed love to meet you.
Key Responsibilities:
- Create and execute a new compelling social media strategy that reimagines how our brand engages with the world online
- Develop a new social media voice and visual identity aligned with our evolving brand and values
- Partner with brand and marketing team to help build a new website experience
- Assist team with creating and maintaining content on website
- Audit existing social platforms and recommend fresh content formats platform prioritization and growth strategies
- Build and manage a dynamic content calendar that includes original content campaigns and timely reactive posts
- Lead efforts to grow our community and reach new untapped audiences
- Create engaging onbrand content across all platforms (LinkedIn Instagram Facebook TikTok X Reddit etc.
- Engage with local and national influencers to build WQED reputation
- Monitor cultural trends platform changes and audience behavior to keep us fresh and relevant
- Actively engage with followers respond to messages and comments and foster twoway conversations
- Actively engage with other brands thought leaders examples of good content to widen WQEDs influence and understanding of compelling content and be a good social media steward
- Analyze performance data test new tactics and continuously optimize content for reach and engagement
- Collaborate closely with internal stakeholders and external partners (designers videographers influencers)
Qualifications:
- 3 years of experience in social media management or digital brand building
- Demonstrated success in transforming or launching brand social media presence from scratch
- Strong visual storytelling skills and ability to translate brand essence into engaging content
- Creative thinker with a deep understanding of what stops the scroll
- Experience with social media tools (Hootsuite Sprout etc. and analytics platforms
- Comfort with content creation tools (Canva Adobe Creative Suite CapCut etc.
- Familiarity with social paid strategy and performance reporting
- A collaborative and entrepreneurial spirit with the confidence to pitch bold ideas
- Bachelors degree in Marketing Communications or related field helpful
- Patience transforming a brand doesnt happen overnight and we need someone who is simultaneously excited to try new things quickly but also committed to playing the long game to help find our footing
EQUAL EMPLOYMENT OPPORTUNITY
Required Experience:
Manager
Employment Type
Full-Time
