Director Marketing Strategy Planning FTC 4-5 months
Director Marketing Strategy Planning FTC 4-5 months
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
Your New Role
The role is accountable for planning and setting the gotomarket strategy for all 30 existing and new markets across EMEA directly impacting more than $1bn of annual streaming revenues across DTC and Wholesale revenue streams. Also accountable for the timely delivery of inputs essential to the monthly financial forecasting process covering both paid subscriber balance development for WBDs streaming products as well as direct oversight of over $10m in regional marketing costs outside of direct media investment. Working to optimize the utilization of a total marketing budget of more than $160M pa the responsibilities will also include pulling together a crossfunctional group of regional market leads acquisition marketeers and retention specialists to produce a robust marketing plan to deliver on the EMEA subscriber and revenue forecast. Leading a team of 2 FTE with a special focus on the wholesale business constituting more than 40 of the EMEA Streaming revenue functioning as the POC for the wider EMEA Streaming Marketing team and beyond (incl. Streaming finance etc) on all wholesale related matters.
Your Role Accountabilities
Responsible for:
Maximizing the business KPIs for streaming for EMEA by cocreating an ambitious forecast and delivering on set targets by creating robust marketing plans for all 30 EMEA markets
Evaluate regional and panEMEA sport right content investment opportunities by creating substantiated projections and business cases in close collaboration with streaming finance CS&A and sport teams
Working closely with the EMEA streaming finance and global streaming strategy teams as well as all marketing functions such as pricing and promotions team to deliver on business development initiatives driving revenue growth and profitability across the region. Examples include pricing and packaging considerations inputs for wholesale deals and new enterprise partnerships.
Being the main point of contact for the streaming finance team for the marketing spend forecast and budgets and owning EMEA reforecast submission to finance each month
Leading a team that will also support the acquisition and retention teams to ensure the forecasts are met.
Ensuring your team maintains a detailed aggregated EMEA streaming marketing plan with budgets market mix channel mix and forecasted KPIs for the whole of the EMEA marketing team for streaming to work off
Working alongside the brand and content planning lead to also maximize content as a major input into the aggregated streaming marketing plan for the EMEA region
Work with the acquisition team on the optimization of the streaming marketing budget across the regions within EMEA leveraging the MMM output they and data science will provide
Leading a team that support the regional marketing teams on media briefs targets media channel mix budgets optimization as well as any strategic question that might need the support of the teams numerical skills
Requirements
- A highly experienced commercial marketing leader with proven success in creating and delivering large scale budgets forecasts and revenue targets
- Strong financial acumen in order to manage budgets analyze efficiency of marketing initiatives and support the overall corporate financial objectives
- Strong relationship management with internal and external clients as well as key stakeholders to general manager or CMO level
- A proactive selfstarting and independent person who is comfortable with delivering results within a dynamic and matrix organization
- Significant experience with marketing or within a commercial function of a subscription service
- Experience of working in a multinational organization and within a global matrix environment
- Excellent numerical and spreadsheet skills are essential
- Proven experience leading a high performing team and developing talent
- Dynamic personality adaptability professionalism
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
Director
Employment Type
Full-Time
