Senior Creative Strategist Paid Growth Marketing

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is seeking an innovative Senior Creative Strategist with a passion for performancedriven creative and a track record of delivering highimpact campaigns. As a key player on our Growth Marketing team you will shape the creative strategy behind our performance marketing campaigns leveraging data customer insights and bold creative thinking to drive newcustomer growth. You will partner closely with senior marketers media buyers and both inhouse and external creative teams to develop and refine bestinclass ad creative that drives measurable improvements in campaign performance.

The ideal candidate is deeply attuned to emerging trends in ad creative across platforms (Meta TikTok YouTube etc. shifts in audience behavior and evolving market dynamics. You will lead the development of strategic frameworks articulate compelling creative briefs and translate complex performance data into actionable insights that drive results. By combining creative thinking with a strategic understanding of the competitive landscape youll inform and inspire creative decisions that keep Cash App ahead of the curve.

This is an opportunity to join a fastpaced innovative team where your expertise in performance marketing storytelling and datadriven insights will be instrumental in driving growth. This role reports to the Creative & Content Strategy Lead and will be pivotal in shaping how Cash App acquires new audiences and achieves business results.

You Will

• Develop and own a creative strategy that drives continuous optimization by leveraging historical data competitive analysis and customer insights
• Craft compelling insightdriven creative briefs that guide inhouse and external creative teams in producing breakthrough ad content
• Collaborate closely with art directors copywriters producers and external agencies to ensure that all creative assets are aligned with strategic goals and performance best practices
• Partner with media teams to design structured testing frameworks that drive continuous optimization and learning
• Analyze creative performance data and translate insights into strategic recommendations presenting findings to crossfunctional stakeholders in an engaging and actionable manner
• Track and synthesize emerging trends in platformspecific ad creative consumer preferences and competitor activity to proactively inform creative development
• Push the boundaries of creative innovation continuously testing and iterating to develop highconverting ad creatives across paid social channels (Meta TikTok YouTube etc.
• Be a leader in helping Cash App leverage AI and automation tools to streamline workflows and inform marketing strategies

You Have

• 5 years of experience developing and managing creative strategy for paid social and digital advertising campaigns
• A deep understanding of performance marketing with fluency translating performance data into actionable creative insights that inform strategy optimize campaigns and guide creative iterations
• Exceptional communication and presentation skills with the ability to distill complex insights into clear compelling narratives for creative teams and stakeholders
• A strategic and creative mindset with a proven ability to develop innovative approaches that drive measurable growth
• A strong portfolio showcasing successful insightdriven creative campaigns that have exceeded performance benchmarks
• A passion for storytelling with an understanding of how creative plays a pivotal role in customer acquisition and brand growth
• Familiarity with fullfunnel marketing strategies and their impact on brand and acquisition goals a bonus
• Proficiency with creative analytics tools and methodologies a bonus

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.