Manager Marketing Communications PR

Manager Marketing Communications & PR

Our aim is to build Melbourne and Victoria into Australias number one tourism destination.

• Lead the global PR strategy that inspires travellers and drives visitation to Melbourne and Victoria.
• Collaborate with creative teams global agencies media and influencers to shape our brand narrative
• Join a passionate purposedriven team with flexibility creativity and collaboration at its core

Visit Victoria

Visit Victoria is the primary tourism and events company for the State of Victoria. We inspire people in both the domestic and international markets to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major regional and business events to support the visitor economy.

We aim to build Melbourne and Victoria into Australias number one tourism destination by delivering strong and sustainable growth across priority markets.

Visit Victoria employs 160 people in Melbourne and across key international markets. We all work together on our goal to revitalise the visitor economy by generating $35 billion in annual visitor expenditure and supporting 300000 jobs.

About this Position

Fixed term to 30 June 2026

Fulltime

Were looking for a skilled and passionate Marketing Communications and PR professional to lead Visit Victorias international public relations strategy. This is a rare opportunity to tell the world why Victoria is Australias mustvisit destination.

Why youll love this role

Be the voice of Melbourne and Victoria globally. Shape and lead international PR strategies that make Melbourne and regional Victoria the mustvisit destinations for international travellers.

Your playground is the world. From managing global agency partners to hosting international media and influencers youll work at the intersection of tourism and media.

Work with purpose (and great people). Join a passionate collaborative team that thrives on creativity loves a bold idea and backs each other to deliver big impact.

What youll do

As the Manager Marketing Communications & PR you will:

• Develop and own Visit Victorias international PR strategy and elevate our brand story across key global markets.
• Manage global PR agency relationships and drive brilliant outcomes from partnerships promotions and media activity.
• Create unforgettable moments that build buzz from media trips to major events and crossmarket campaigns.
• Collaborate with our partners global influencers broadcasters and Victorian operators to spotlight the states worldclass experiences.
• Be a crossfunctional legend partnering with our Brand Industry and Media teams to amplify impact.

What youll bring

• Strategic leadership with a collaborative mindset. You lead with purpose bring people together and are comfortable guiding crossfunctional teams and agency partners toward shared outcomes.
• Proven experience in international PR and communications ideally within the tourism sector. You understand global media landscapes and know how to tailor messaging for impact across diverse markets.
• Strong stakeholder management skills. Youre confident engaging with senior leaders external partners and media and you bring clarity and influence to every conversation.
• Operational confidence. From procurement and contract management to campaign reporting you know how to balance creative ambition with accountability and performance.
• A growth mindset. Youre a natural mentor committed to nurturing talent supporting colleagues and contributing to a positive team culture.

This role includes occasional outofhours work due to the global nature of our markets and we support flexible arrangements to maintain a healthy work/life balance.

Why Join Us

At Visit Victoria we are committed to providing an employment experience that ignites and challenges imaginations.

Our work makes a positive impact on the Victorian community.

Access to a range of amazing events and functions from sporting to comedy to cultural and more!

Access to three paid Ignite Days each year to explore Melbourne or Regional Victoria to nurture your sense of adventure.

Generous parental leave and paid volunteering days.

A reward and recognition program that aligns with our passion for Victorian experiences.

A hybrid working model and open contemporaryoffice in the CBD.

Culture & Values

Visit Victoria provide an inclusive workplace which supports and fosters growth professional development and delivering exceptional results for our partners clients and industry.

Our values are embedded in our culture and communication.

• Passion We love what we do.
• Creativity Imagination without boundaries
• Collaboration We work as one.
• Growth We embrace growth and challenges.
• Connection We are connected to people culture and our country.

It takes all Victorians!

At Visit Victoria we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the state we promote.

All qualified applicants will be considered for employment regardless of age race colour religion sexual orientation gender identity national origin or disability. If you require any assistance to be included in our process please contactp& quoting the job title number.

How to apply

For a copy of the position description please email p& To apply for this role please submit your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position. Please ensure you complete the online applications questions.

This job advertisement closes on 5 May 2025.

We encourage early applications as interviews may commence before the closing date. Only shortlisted candidates will be contacted further. All applications will be treated with strict confidentiality.