Director GTM Strategy Indirect Spend
Director GTM Strategy Indirect Spend
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Job Description
Overview
We are seeking a strategic and resultsoriented Director of GTM Strategy to lead our efforts in the Higher Education vertical with a focus on indirect procurement. This individual will play a pivotal role in driving industryspecific growth strategies by aligning our gotomarket approach with broader company objectives. This includes defining differentiated value propositions identifying key opportunities within the market and enabling the organization to effectively engage and win in this space.
As a critical member of the strategy organization reporting to the Chief Strategy Officer (CSO) this leader will work crossfunctionally across product sales marketing and customer success teams to craft and execute GTM strategies that enhance market position and accelerate growth within the higher education sector.
Principal Responsibilities
Role Responsibilities:
- Market Intelligence & Opportunity Identification
- Lead comprehensive market research to deeply understand the Higher Education sector and indirect spend trends.
- Gather insights through customer engagements partner discussions analyst briefings and collaboration with internal SMEs.
- Identify growth opportunities evolving customer needs and competitive dynamics to inform GTM strategy.
Strategic Planning &
Own the endtoend GTM strategy for indirect spend with a special focus on the Higher Education industry vertical aligning plans with companywide strategic goals.
Define and continuously refine industry segmentation target buyer personas and ideal customer profiles.
Translate insights into actionable GTM initiatives programs and marketfacing plays.
- Industry Thought Leadership
- Develop and champion a compelling product vision that resonates with industry buyers and influencers.
- Support and contribute to the creation of differentiated messaging and thought leadership content in partnership with Product Marketing.
- Represent the company at key industry events webinars and conferences to build credibility and drive demand.
CrossFunctional Alignment
Partner with Product Management to inform roadmap decisions that reflect the needs of higher education procurement leaders.
Collaborate with Sales and Marketing teams to develop industryspecific campaigns enablement assets and launch plans.
Work closely with Customer Success to ensure customer feedback loops inform strategy and messaging.
- Strategic Deal Support
- Serve as a subject matter expert (SME) during strategic sales engagements supporting account teams in positioning solutions effectively to executive stakeholders.
- Engage directly with top prospects and customers to build trust demonstrate industry expertise and drive deal momentum.
- Performance Tracking & Optimization
- Define success metrics for GTM initiatives and monitor the effectiveness of campaigns programs and market plays.
- Leverage data and analytics to optimize strategies improve conversion and increase market share in the Higher Education segment.
Position Requirements
Position Requirements:
10 years of experience in GTM strategy product marketing or industry strategy roles preferably within B2B SaaS or procurement technology.
Deep knowledge of indirect procurement within finance operations and the Higher Education industry
Proven ability to build and execute successful GTM strategies that drive measurable business outcomes.
Strong collaboration skills and ability to influence across product sales and marketing organizations.
Exceptional communication and presentation skills with experience in executivelevel engagements.
Comfortable working in a fastpaced matrixed environment and managing multiple priorities.
What We Offer:
At JAGGAER we are committed to supporting you and your familys wellbeing. Your health is a priority and we offer a range of programs to help you stay well and thrive. Our benefits include exceptional medical dental & vision plans adoption assistance wellness reimbursements generous parental leave 401(k) matching flexible work options unlimited vacation for exempt employees and more!
Our Values:
At JAGGAER our values shape everything we dofrom supporting customers and collaborating with teammates to building products and fostering our culture.
Be Collaborative: Promote mutual respect work productively with others and share responsibility for success.
Be Accountable: Own your actions learn from challenges and stay proactive to achieve results.
Be Adaptable: Embrace change encourage innovation and stay effective through significant transitions.
EEO:
JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based on race ethnicity ancestry religion color national origin sex (including pregnancy childbirth or related medical conditions) marital status caregiver status sexual orientation gender gender identity gender expression transgender status sexual stereotypes age genetic information military or veteran status mental or physical disability or other applicable legally protected characteristics.
ACCESSIBILITY:
JAGGAER is committed to providing applicants with access and reasonable accommodation. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process please send a request to: All requests for accommodations are treated discreetly and confidentially as practical and permitted by law.
Pay Transparency Nondiscrimination Provision
Know Your Rights: Workplace Discrimination is Illegal
Required Experience:
Director
Employment Type
Full-Time
