Growth Manager
Growth Manager
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Job Description
For over a decade Tangelo Games has been dedicated to creating a positive impact through gaming. Were a passionate team of gamers and developers who go beyond building gameswe foster meaningful connections both among players and within our team.
Our commitment to cultivating an outstanding workplace culture has earned us recognition as a Best Place to Work. Now were looking for a Growth Manager to join our team and take our user acquisition efforts both organic and paid to the next level.
As our Growth Manager you will define and execute datadriven strategies across various acquisition channels and main stores ensuring they deliver a strong return on investment (ROI). You will report directly to our Marketing Director and play a key role in scaling our games across multiple markets.
Your Mission
- Develop and execute datadriven user acquisition (UA) strategies across multiple channels (paid organic referral etc..
- Manage and optimize performance marketing campaigns (Meta Google Ads TikTok ASA DSPs) to maximize ROAS.
- Conduct A/B testing on creatives ad copy and landing pages to improve conversion rates.
- Own the ASO strategy including keyword optimization metadata updates and A/B testing of app store assets (icons screenshots videos).
- CSL and CPP strategy.
- Monitor and analyze key UA & ASO performance metrics (CPI LTV CVR retention downloads organic uplift).
- Collaborate with the Art Team to create engaging ad creatives and app store assets.
- Work closely with BI/data teams to develop dashboards reports and insights to inform decisionmaking.
- Implement automation tools and processes to enhance campaign efficiency and scalability.
- Stay up to date with the latest trends tools and best practices in mobile growth ASO and paid acquisition.
- Conduct competitive research and market analysis to identify new growth opportunities.
- Manage relationships with ad networks agencies and other UA/ASO partners.
Your Profile
- 3 years of handson experience managing user acquisition campaigns across Facebook Google Ads or other major ad networks preferably in the gaming industry.
- Strong experience in App Store Optimization (ASO) including keyword research metadata optimization A/B testing for creatives and conversion rate optimization.
- Indepth understanding of ranking algorithms user behavior trends and best practices for organic growth on both the Apple App Store and Google Play Store.
- Deep knowledge of platformspecific marketing opportunities including Apples Search Ads inapp events featuring opportunities and Google Plays promotional strategies.
- Proven track record in managing digital media budgets and achieving key performance targets including ad spend efficiency revenue growth and other critical KPIs.
- Expertise in app install campaigns and performance measurement tools such as AppsFlyer Adjust or Google Analytics is a plus.
- Familiarity with Tableau for data visualization and reporting.
- Experience with AdMon is a plus.
- Good level of English for effective communication; Spanish is a plus.
What We Offer
Work Location: Candidates must reside in Spain. We offer remote work across Spain and a hybrid model in our Barcelona HQ.
Flexibility: Enjoy a flexible schedule to support worklife balance.
Annual Training Budget: Invest in your growth with a dedicated budget for professional development.
Diverse & Inclusive Team: We champion gender equality and inclusion valuing unique perspectives.
TeamBuilding Events: Engage in fun activities that strengthen our team spirit.
WellEquipped HQ: A modern workspace with a stocked kitchen beer tap ping pong table and escooter parking.
Paid Birthday Leave: Enjoy a paid day off on your birthday!
A Sneak Peek into Our Culture
We Put Community First We prioritize both our players and our team.
We Own the Game Every project is ours to drive and improve.
Challenge is in Our DNA We embrace and thrive on challenges.
We Play as a Team Collaboration is at the heart of what we do.
We Think LongTerm We make pragmatic decisions with lasting impact.
Ready to level up your career Join us and be part of something bigger.
Employment Type
Full Time
