Lifecycle Marketing Manager

As a Lifecycle Marketing Manager youll impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. You will support the implementation of the lifecycle marketing strategic plan for the sales customer journey. The role will be responsible for the timely and efficient development reporting and optimization of integrated marketing and communication programs for all stages of the sales funnel to achieve contact and conversion rate growth targets.

What Youll Do:

• Collaborate with the Lifecycle Marketing team and crossfunctional teams including acquisition sales product and business intelligence to identify gaps and opportunities that inform lifecycle sales strategy and launch initiatives that improve sales funnel metrics

• Develop and launch marketing programs to effectively move leads through the sales cycle to enrollment

• Endtoend management of automated omnichannel sales contact strategy/campaigns and postcontact nurture

• Implement audience segmentation and targeted marketing campaigns to create relevant personalized and differentiated customer experiences for a variety of customer types

• Create and support sales collateral and communications (scripts print email SMS video web)

• Collaborate with product partners on strategy UI content and customer experience for inproduct experiences

• Continuously monitor and evaluate lifecycle marketing campaign/program performance; identify and coordinate testing opportunities to optimize performance and improve business metrics

• Leverage insights and data to identify trends and pursue the right questions; provide actionable recommendations and deliver continuous improvements to our marketing programs

• Plan (from concept to outlining detailed tasks and timeline) and manage multiple projects; communicate with and work with others to execute and ensure timelines are met

Qualifications :

• Bachelors Degree in Marketing Public Relations Journalism Business or relevant field required

• 5 to 8 years progressive B to C marketing experience with a focus on driving nurture engagement and sales conversion (financial services a plus)

• Significant experience with multichannel marketing tactics/campaigns (email SMS dialer web/mobile push notifications) segmentation and omnichannel marketing automation

• Solid qualitative and quantitative analytical skills ability to derive actionable insights from data marketing data analytics and customer insights

• Experience in testing and conversion optimization; proven track record of improving campaign performance

• Working knowledge of messaging and brand principles

• Working knowledge/experience with various systems or software used to communicate segment analyze test and optimize the customer experience including email marketing and automation CRM web analytics reporting and survey tools (Salesforce Acoustic/IBM/Watson Tealium Tableau a plus)

• Strong project management organizational and communication skills; able to work in fastpaced environment and adapt quickly to changes in priority

• Ability to work independently be proactive exercise initiative and meet deadlines

• Experience working collaboratively with crossfunctional/crossdepartment teams; demonstrable experience in establishing effective internal relationships and building consensus

• Excellent written presentation interpersonal and people influencing skills

• Proficient with Excel Word Outlook PowerPoint

Additional Information :

Achieve wellbeing with:

• Hybrid and remote work opportunities

• 401 (k) with employer match

• Medical dental and vision with HSA and FSA options

• Competitive vacation and sick time off as well as dedicated volunteer days

• Access to wellness support through Employee Assistance Program Talkspace and fitness discounts

• Up to $5250 paid back to you on eligible education expenses

• Pet care discounts for your furry family members

• Financial support in times of hardship with our Achieve Care Fund

• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Work from home/hybrid:

We are proudly offering hybrid options in the Phoenix AZ metro market. In other locations throughout the country we offer work from home in the following states: California Georgia Kansas New Mexico Texas Utah & Washington
 

Join Achieve change the future.
 

At Achieve were changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth youll get to be a part of their journey to a better financial future. Were proud to have over 3000 employees in mostly hybrid and 100 remote roles across the United States with hubs in Arizona California and Texas. We are strategically growing our teams with more remote workfromhome opportunities every day to better serve our members. A career at Achieve is more than a jobits a place where you can make a true impact have a sense of belonging establish a fulfilling career and put your wellbeing first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.

Remote Work :

No

Employment Type :

Fulltime