Sr Manager Strategic Marketing REF2773M

The Senior Manager of Strategic Marketing is responsible for leading shaping executing supporting and measuring Strategic Marketing planning strategy and executiondelivering robust marketing plans and tactics that elevate Elbit America and all affiliate/subsidiary/acquired entities. You will champion holistic marketing initiatives aligning them to strategies delivering impactful customer and employee experiences. By demonstrating compelling Elbit America value propositions both internally and externally youll focus on achieving annual business objectives through Strategic Marketing plans designed to drive growth. Serving as a handson leader who collaborates exceptionally well with crossfunctional teams youll manage a strategic multichannel marketing engagement approach that effectively reaches a variety of target audiences garnering actions and outcomes. Leading and mentoring a team youll fostering a culture of accountability continuous improvement and innovation to drive awareness preference and advocacy for Elbit Americas people products services and capabilities.

Responsibilities and Tasks in order of priority to be successful:

• Develops and deploys strategic marketing plans aligned to divisional/functional strategies building customer demand preference and loyalty that enables growth

• Partners with Brand Strategy Corporate Communications Business Units and Functional Areas to create and implement multichannel marketing campaigns programs engagements and tactics in support of business objectives

• Manages marketing content development initiatives in tandem with Brand Strategy and Corporate Communications to clearly articulate Elbit Americas value propositionseffectively reaching engaging informing and influencing internal and external target audiences

• Plans executes and measures multiple marketing campaigns tactics and engagements that are on strategy on brand and on budget across several teams including Growth Business Development Strategic Marketing Brand Strategy Corporate Communications and others

• Develops and executes micromarketing plans for trade shows and events encompassing engagements with current and prospective customers employees government officials and other audiences working crossfunctionally with Brand Strategy and Corporate Communications

• Drives and operates a proactive and collaborative marketing planning process by engaging stakeholders in the development and of marketing campaigns ensuring alignment to business objectives and outcomes

• Establishes Key Performance Indicators (KPIs) measuring campaign effectiveness providing realtime performance insights and postcampaign analysis/recommendations to key stakeholders

• Implements impactful marketing practices by utilizing a datadriven approach leveraging customer/market/product insights and trends competitive landscape political climate emerging technologies and more

• Utilizes a sustainable marketing planning framework enhancing efficiency and effectiveness for both short and longterm success

• Champions the Strategic Marketing function across the enterprise educating and demonstrating the value it strategically delivers for positioning Elbit America our people products and services

• Oversees and maximizes the value of trade shows events and customer engagements utilizing this key marketing channel to engage customers and prospectsbuilding demand and preference for our portfolio of customerfocused solutions

• Leads digital marketing and internal/external web strategy ensuring the intranet and all company operated sites are utilized to their full engagement potential

• Evaluates intranet/website performance developing strategic roadmaps for maximizing user experience and optimizing functionality

• Works with Growth Team leaders to align evaluate and recommend technology solutions that enhance strategic marketing brand strategy and strategic communication capabilities

• Manages functional budget including forecasting accruals and reconciliations

• Upholds and enforces Elbit Americas corporate brand identity guidelines ensuring consistent messaging toneofvoice and visual identity across all initiatives

• Completes additional responsibilities and projects in support of the business as needed/assigned

Authorities:

• Budget responsibility for the Strategic Marketing function

• Signature authority to obligate funds for approved initiatives and projects

• Vendor selection and management authority for approved initiatives and projects

Business Relationships:

• Collaborates with members of Growth Brand Strategy Corporate Communications Executive Leadership Vice Presidents General Managers Directors Managers affiliate/subsidiary organizational leaders individual contributors and others across the total Elbit America enterprise

• The Senior Manager of Strategic Marketing is part of the Strategic Marketing /Brand Strategy/Corporate Communications Team reporting directly to the leader of Strategic Marketing Brand Strategy and Corporate Communications

Qualifications :

Education Experience & License or Certification:

• Accredited four 4 year bachelors degree or global equivalent in Marketing Business Communications Branding Design or equivalent

• Minimum of five 5 years of workrelated experience required

• Masters degree a plus

• 510 years of functional experience required

• 510 years of management experience required

• 510 years industry or agency experience preferred

Skills and Abilities:

• Understands and leverages the power of highlyeffective marketing campaigns along with branding and communications principles

• Strong strategic planning marketing management and creative thinking skills

• Creates inspiring and impactful marketing engagements to achieve business results

• Excellent interpersonal skills communicates effectively at all levels inside and outside of the organization with diplomacy

• Exceptional written and verbal communication skillsremains positive/calm when dealing with strong/varied personalities and when operating under pressure

• Leverages data analytics insights and metrics to propel marketing strategy and execute compelling initiatives/tactics

• Successfully manages multiple ongoing projects in a highvolume highvelocity deadlineattainment environment

• Possesses excellent project and people management skillsconsistently delivering highquality individual and team work product

• Processfocused and qualityoriented with exemplary attention to detail and ability to be process agile as needed

• Proficiency with Adobe CC (specifically InDesign Photoshop Illustrator After Effects and Premier) and other multimedia video or desktop publishing software and Microsoft Office software suite (Word Excel Visio PowerPoint etc.

• Understands digital marketing and user experience has functional experience using HubSpot or similar platforms

• This is a highly visible role requiring strong proactive partnership business acumen and problemsolving skills

• Upholds solid informing vertical and horizontal practices does not build/operate/lead in ways that create silos within the organization

• Your ability to listen deeply fully understand the why and identify value for the customer will be crucial for success.

Travel/Physical Requirements:

• May need to move and set up materials typically items 40lbs or less

• Will require travel 25 of the time) and limited international travel (passport required)

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Most locations offer a 9/80 schedule providing every other Friday off
Competitive compensation & 401k program to plan for your future
Robust medical dental vision & disability coverage with qualified wellness discounts
Basic Life Insurance and Additional Life & AD&D Insurances are available
Flexible Vacation & PTO
Hybrid or Remote work options at many locations
Paid Parental Leave
Generous Employee Referral Program
Voluntary Benefits Available: Longer Term Care Legal Identify Theft Pet Insurance and many more options
Voluntary Tricare Supplement available for military retirees
These are highlights of Elbit America benefits. If there is a conflict with these highlights company policy or benefits plan documents shall govern.

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Remote Work :

Yes

Employment Type :

Fulltime