drjobs Director Brand Marketing

Director Brand Marketing

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1 Vacancy
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Job Location drjobs

New York City, NY - USA

Yearly Salary drjobs

USD 135000 - 150000

Vacancy

1 Vacancy

Job Description

About Westman Atelier

A new standard of clean luxury. Founded by worldrenowned editorial makeup artist Gucci Westman Westman Atelier is a curated edit of skinloving performancefirst makeup that is always effortless never overdone. A mother makeup artist and champion of holistic living Gucci believes passionately that luxury efficacy and clean can be synonymous with exceptional makeup.

  • A skincare approach to high performance makeup formulated with clean ingredients and nocompromise integrity
  • Balancing perfect shades and buttery textures that melt into the skin with plantbased actives and cuttingedge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist contributing to publications like Vogue and Harpers Bazaar. Gucci is known for creating dewy supernaturally glowy looks and her highly coveted secondskin approach to makeup resulting in naturally beautiful radiantly amplified skin.

Position Summary

The Director of Brand Marketing will shape our global strategy across multiple branded touchpoints and collaborate in the of that global strategy regionally. This role manages Westman Atelier brand expression across multiple channels including influencer partnerships PR and IRL activations. This role will curate campaigns and activations ladder up to global marketing KPIs as well as meet our brand standards and increase impressions and EMV. Equally left brain and right brain this role should drive creative campaigns and content ideas that win hearts and dollars.

Responsibilities:

  • Oversee strategy and team across multiple channels influencer PR and comms activations IRL partnerships and gifting
  • Manage all comms and Influencer Marketing across new launches and core product activations
  • In partnership with CMO and broader team create annual brand marketing plan for NPD and evergreen that tie to measurable goals and ladder to broader brand initiatives
  • Manages global brand marketing budget owning budget reviews and and reforecast
  • Develop media relations strategy with 2 agencies that tie to yearly and quarterly brand business and regionally goals
  • Key point of contact for Sales and Education for all brand marketing opportunities at retailer level
  • Drive all IRL brand expressions managing project and budget end to end and working collaboratively with key partners like VM & Design Digital etc
  • Develop influencer event and media strategy that drives our core product business revenue
  • Drive mailer strategy concepts and in partnership with agency
  • Contributes to board weekly quarterly and monthly business reviews with key insights actionable next steps and goal tracking
  • Assess and negotiate contracts for reporting tools to measure key KPIs
  • Negotiate influencer contracts and manage content distribution across paid and organic media
  • Maintain brand partnership relationships to leverage for brand marketing
  • Drive gifting strategy to meet annual EMV goals
  • Manage EMEA annual visit(s) end to end meeting the sales team and brand marketing goals working closely with the founder
  • Mentorship and management of a team

Requirements:

  • 610 years of handson experience Influencer experience a must
  • Out of the box creative thinker
  • Experience across IG and TikTok a must
  • PR and Influencer experience a must
  • Agile highly organized individual with a high taste level
  • Beauty experience
  • Startup experience a plus
  • Experience with Tribe or other EMV measurement tools
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life including a robust suite of health benefits wellness perks 401k and paid parental leave. The base salary for this position will range from $135000 $150000. Exact compensation may vary based on job related skills experience and location.

*this is a remote position*

Required Experience:

Senior Manager

Employment Type

Full-Time

Company Industry

About Company

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