Integrated Marketing Director
Integrated Marketing Director
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Description
INTEGRATED MARKETING DIRECTOR
Bridgewater Colleges Office of Marketing & Communications (OMC) seeks a new Integrated Marketing Director to join our team. Its an exciting time for this role as we build on our tuition transparency initiatives and expand our digital advertising campaigns social media strategy and web presence. The position is full-time and is available immediately.
Reporting to the Vice President for Marketing & Communications the Integrated Marketing Director is responsible for developing and managing comprehensive integrated marketing plans and strategies to raise awareness of and better position the Bridgewater brand in the marketplace. Reporting to the Vice President for Marketing & Communications this individual manages all components of marketing plan development implementation and measurement to ensure meaningful engagement with key constituencies. Partnering with departments across campus the Integrated Marketing Director works to raise visibility and enhance brand awareness of the Colleges academic and institutional programs. This person oversees web social media video and photography for the College while supervising the Digital Media Specialist as well as the Photographer and Digital Content Creator.
KEY RESPONSIBILITIES & DUTIES:
Strategic marketing activities and campaigns
- Develop and implement strategic marketing plans focused on brand awareness and prospective student recruitment that have quantifiable objectives methods outcomes and timelines.
- Plan manage and execute strategic marketing activities and campaignsboth digital and non-digitalincluding reserving media buys across community event sponsorship print digital social and broadcast platforms; coordinating placements and timelines with advertising representatives and media vendors; and ensuring campaign assets are time-relevant and meet platform specifications and deadlines.
- Develop approaches to evaluate the effectiveness of marketing activities including campaigns and individual ads using tracking parameters QR codes UTM-tagged URLs Google Analytics (and Tag Manager) and other attribution tools to assess engagement conversion and return on investment across platforms.
- Guide and support a social media team led by the Digital Media Specialist in developing platform-specific strategies for Instagram Facebook YouTube TikTok and LinkedInensuring timely scheduling performance tracking and adherence to relevant policies (accessibility comment moderation and response guidelines).
Website Content Management
- Oversee WordPress site administration across multiple domains including content creation custom form development via Gravity Forms RSS feed configuration and optimization of site architecture for usability accessibility and search performance.
- Write strong marketing copy andedit the work of others.
Team Management
- Oversee web social media video and photography.
- Supervise Digital Media Specialist and Photographer and Digital Content Creator.
QUALIFICATIONS:
Education & Experience
- Bachelors degree in Marketing Business Communications or related field
- Five or more years of experience in digital marketing and web management including CMS administration (WordPress) digital campaign execution analytics and organic social media marketing.
Required Skills
- Experience in marketing analysis
- Experience creating and implementing successful integrated marketing plans preferably in higher education or other not-for-profit industry.
- Knowledge of and/or experience with Google Ads (search display and YouTube) Meta advertising and other digital platforms including campaign setup audience targeting and performance analysis
- Ability to work effectively and collaboratively with a diverse student body faculty and staff.
- Excellent oral and written communication and interpersonal skills.
- Strong organizational and time management skills exceptional work ethic and high level of initiative energy and creativity.
- Sense of humor and collegiality
- Previous supervisory experience preferred but not required
Pay is competitive and salary is commensurate with experience. This full-time position offers a full benefits package including paid tuition at the College for eligible dependents.
GENERAL INFORMATION: Bridgewater College was founded in 1880 as a coeducational liberal arts college to serve the local community. Located in the scenic Shenandoah Valley just minutes outside of Harrisonburg and within driving distance of Charlottesville Washington D.C. and Richmond Bridgewater is home to a total student body of approximately 1450 from 27 states and 19 countries. Bridgewater students study more than 60 majors and minors in addition to four graduate programs and 10 pre-professional programs. Bridgewater College is an NCAA DIII school with approximately 40 percent of its students participating in intercollegiate athletics on 25 teams. To learn more about Bridgewater College visit: .
: Complete the online application.
DEADLINE: Review of applications will begin immediately and will continue until the position is filled.
FOR ADDITIONAL INFORMATION: Email
COMMITMENT TO EQUAL OPPORTUNITY: Bridgewater College an equal opportunity provider and employer is a welcoming and vibrant workplace. All qualified applicants will receive consideration for employment without regard to race color national or ethnic origin sex marital status disability religion age veteran status political affiliation or any other characteristic protected by law.
Non-Discrimination Notice: SECURITY REPORT AND ANNUAL FIRE SAFETY REPORT: The Bridgewater College Annual Security Report and Annual Fire Safety Report summarizes policies on campus security and personal safety crime prevention fire safety and crime reporting and includes crime and fire statistics for the past three years: request a printed copy please call
E-VERIFY AND RIGHT TO WORK:
College has partnered with the U.S. Department of Agriculture to obtain resources to enhance the Colleges facilities including the recent addition to and renovation of the Colleges primary athletic facility. The College is posting the following Notice as required by federal law for organizations which benefit from the USDAs funding program:
NOTICE:
If you wish to file a Civil Rights program complaint of discrimination complete the USDA Program Discrimination Complaint Form found online at or at any USDA office or call to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture Director Office of Adjudication 1400 Independence Avenue S.W. Washington D.C. 20250-9410 by fax at or email at
Required Experience:
Director
Employment Type
Unclear
