Lead - Field Marketing

The Americas Field Marketing Manager SMB/Commercial Segment plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiativesincluding direct mail amplifying digital campaign impact launching sports & hospitality activations managing 3rd party sponsorships and supporting executive engagement programsdesigned to attract engage and convert SMB/Commercial buyers.

Success in this role requires a customerfirst mindset a deep understanding of SMB/C buyer behaviors and strong crossfunctional collaboration skills. The ideal candidate will work closely with sales teams regional field marketers and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable trustbuilding experiences that foster meaningful customer connections.

Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).

Key Responsibilities

• Strategic Program Leadership: Develop and implement ABM direct mail and digital scale event programs across multiple sales segments including Small Business and Commercial segments. 

• Sales Partnership Partner closely with SMB/Commercial sales teams to support demand driving efforts identify highpotential accounts and align marketing initiatives for maximum impact.

• Project & Program Management Effectively coordinate multiple campaigns and deadlines ensuring seamless and measurable outcomes.

• Adaptability & Agility Thrive in a fastpaced environment adjusting strategies as business needs evolve while proactively identifying new opportunities.

• Partner & Channel Marketing Leverage partnerships and comarketing opportunities to expand reach and engagement in SMB segments.

• Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates working closely with business development teams to drive measurable pipeline results.

• CrossFunctional Collaboration: Align with Field Marketing Integrated Campaigns and Partner Marketing teams to ensure unified program and maximize effectiveness.

• Event Management: Plan and manage endtoend digital and scale events ensuring seamless alignment with goals and high ROI.

• Innovation & Optimization: Identify and implement innovative datadriven approaches to accelerate growth leveraging datadriven insights to refine campaigns and optimize performance.

• Sales Interlock: Serve as a key connector between marketing and business development ensuring alignment communication and seamless of shared objectives.

Qualifications :

• Proven experience in supporting field marketing driven pipeline in a similar role for 710 years

• Exceptional skills in crossfunctional collaboration stakeholder engagement and influencing key business partners..

• Excellent organizational and project management skills with the ability to lead many  initiatives effectively.

• Preferred Skills

• Experience in the SaaS or technology sector with a focus on SMB/Commercial markets.

• Ability to navigate a dynamic highgrowth environment while delivering impactful results.

• Awareness of conversion rate optimization (CRO) to analyze refine and accelerate pipeline performance at every stage of the buyer journey.

Additional Information :

Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).

This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus

Compensation Package

$123600$177675 USD Base Salary Variable Compensation (where applicable)

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Fulltime