Email Marketing Coordinator
Email Marketing Coordinator
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Email Marketing Coordinator is a critical part of the New Business Development (NBD) team sourcing potential clients and handling early outreach efforts. Using the AH ideal client profile as a guide the Email Marketing Coordinator is responsible for prospecting efforts designed to fill the top of the sales funnel and provide a warm handoff of qualified leads to the senior members of the NBD team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- The primary tasks of the Inside Sales Representative are as follows:
Proactively research and identify leads using digital and email outreach. This would include utilization of
resources such as Zoominfo Salesforce and Sales Navigator.
Lead utilization of Zoominfo WebSights feature to identify and initiate follow up on AH website visitors manage
Zoominfo automations as part of this strategy
Work closely with Corporate MarCom to initiate follow up on leads generated through inbound marketing
activities and producing email marketing materials
Maintain accuracy of sales databases:
Salesforce CRM
Zoominfo database search filter and list management
Mine databases for segmented outreach opportunities
Book qualified leads for follow up by the senior sales team
Maintain relationships with qualified prospects and partner vendors as needed
Collaborate with the team to refine strategies based on data and market trends
Participate in marketing events and tradeshows as needed
Stay on top of industry trends spotting new lead generating opportunities
MEASUREMENT OF SUCCESS
- Positive Feedback/scores from annual client partner surveys for assigned clients
- Successful completion of client agreements within defined scope deadline and budget
- Results meet targeted client goals and KPIs.
- Manage databases
- Achieve Gross Profit goals for assigned client contracts
- Management of assigned team members in channel meets or exceeds utilization targets
- Proactively support AE and other directorlevel roles in resolving management or operational issues as they arise
- Consistent implementation of AHs and MarComs best practices
Software skills/experience:
- Email Marketing Tools like Constant Contact Informz Mail Chimp
- Social Media Platforms LinkedIn FB Twitter Instagram YouTube
- Canva
- Microsoft Excel
- Website CMS
QUALIFICATION
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES
Bachelors degree in business administration marketing communications or related field
Proven experience in a sales environment preferably with a longer sales cycle involving multiple stakeholders
(minimum 1 years experience)
Excellent communication and interpersonal skills with the ability to build relationships with prospects and
stakeholders
Strategic thinking and analytical skills with the ability to interpret data and make informed decisions
Ability to work well in team environment and interact effectively with marketing and other key service
departments
Knowledge of Zoominfo and Salesforce a plus
Commitment to delivering exceptional customer experiences and driving organizational growth
Experience working in a highlyautonomous and impactdriven environment
Strong computer skills; proficient in all Microsoft Office applications
Passion for the Mission: A genuine passion for the organizations mission and values can be instrumental in
effectively promoting services and engaging with clients.
Commission Structure & Incentives:
This role offers a competitive base salary with additional earning potential through a commission structure designed to reward performance. Qualified leads that result in a presentation or finalist status earn a commission of $250 each while leads that convert to a signed contract earn $500. Additionally the role includes eligibility for a 1 bonus on total revenues exceeding the New Business Development Departments goals alongside participation in the companywide profitsharing program.
APPLICATION INSTRUCTIONS
To be considered for this position an online application must be submitted along with an updated resume. All applicable fields on the application are required.
AH is a professional services firm that specializes in helping nonprofit organizations achieve their mission create value and advance their causes industries and professions. We have four main divisions within AH a fullservice Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning website builds database integrations accounting services staff recruitment credentialing management public affairs and lobbying and growing nondues revenue.
For more information visit connect with AH on Facebook on YouTube and follow on Twitter.
Association Headquarters is committed to creating a diverse environment and is proud to be an equalopportunity employer. All qualified applicants will receive consideration for employment without regard to race creed color national origin nationality ethnicity ancestry age sex (including pregnancy) family status marital/civil union status religion domestic partnership status affectional or sexual orientation gender identity and expression atypical hereditary cellular or blood trait genetic information liability for military service and mental or physical disability (including perceived disability and AIDS and HIV status) language national origin political affiliation socioeconomic status and other characteristics that make our employees unique.
Benefits
Benefits include but are not limited to:
- Medical Dental and Vision
- Voluntary Life Insurance Employee Paid
- AFLAC available
- Paid holidays and Paid Time Off (PTO) accrual
- 401k
- Basic life insurance shortterm and longterm disability
Other Benefits of Working at AH:
- Named Best Place to Work by Philadelphia Business Journal 9 Times based on a survey conducted of our employees
- Industry Leader Most credentialed AMC and the first AMC to be Customer Service Certified by the Customer Service Institute of America
- Flex Schedules
- Onsite fitness center open 24/7
- Gym reimbursement program
- Tuition reimbursement program
- Training and Development opportunities
Required Experience:
IC
Employment Type
Full-Time
