Trade Marketing Manager
Trade Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary:
As a key member of the marketing team the Trade Marketing Manager will lead all traderelated marketing initiatives to elevate the presence of our clients brands. The Trade Marketing Manager ensures the brands are visually compelling and consistently represented at the point of sale while also managing showrooms and trade fair participation across the U.S. and international markets. The ideal candidate has strong creativity analytical skills and a deep understanding of retail dynamics.
Job Responsibilities:
- Develop and implement trade marketing strategies aligned with brand and sales objectives from conception to .
- Design and produce Pointofpurchase (POP) materials (e.g. labels posters displays etc..
- Develop promotional tools to drive instore sellthrough.
- Design and implement brand store concepts that maintain a consistent visual identity across all retail channels.
- Plan budget and coordinate trade shows including showroom design production installation and logistics.
- Oversee the maintenance and presentation of the company showrooms.
- Support the companys network of retailers in their initiatives providing them with the appropriate tools to ensure the correct presentation of our brands and products in stores.
- Collaborate with the other departments of the company to ensure the proper rollout of the POP materials and to maximize the number of branded doors globally.
- Conduct regular competitive audits and make recommendations to enhance instore brand presence.
- Manage relationships with vendors (architects contractors POP vendors etc..
- Respond to marketing requests related to trade initiatives.
- Manage and optimize the Trade Marketing budget.
KPIs:
- Net sales and gross margin.
- Quality and impact of trade fair presence.
- Number of retail locations fully updated with the latest POP assets.
- Efficiency in project delivery and adherence to budget.
Job Qualifications:
- University or technical degree.
- 5 years of relevant experience in trade marketing retail marketing or visual merchandising.
- Strong project management skills and vendor coordination experience.
- Proficiency in Microsoft Office.
- Knowledge of Adobe Creative Suite and/or CAD tools is a plus.
- Excellent communication organizational and creative problemsolving skills.
- Ability to work in a small and lean organization selfmotivated highly organized team player handson multitask resultoriented and adaptable to a lean fastpaced environment.
WORKPLACE & TRAVEL
Inoffice position with trips for meetings with vendors clients and exhibitions 10 to 20.
Employment Type
Full Time
