Digital Marketing Specialist - Hybrid
Digital Marketing Specialist - Hybrid
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Job Description
Position: Digital Marketing Specialist
Location: Lagos Nigeria
Work Model: Hybrid 2 days onsite
Job Type: Fulltime
Salary: NGN 300000 per month
Expected Start Date: Immediate
Job Overview:
We are seeking a Digital Marketer with Specialization in Digital Ads to join our clients team and drive performance across their digital advertising channels. In this role youll be responsible for creating managing and optimizing paid media campaigns across platforms like Google Ads Meta and more. Youll work closely with marketing and creative teams to develop datadriven strategies analyze campaign performance and continuously improve results. This is a great opportunity to work with modern advertising tools contribute to highimpact campaigns and help grow the brand through smart resultsoriented media buying.
Key Responsibilities:
- Plan create and optimize digital advertising campaigns across multiple platforms including Google Ads Facebook Instagram LinkedIn and Twitter.
- Conduct keyword research audience segmentation and A/B testing to improve campaign performance.
- Monitor ad spend and ensure campaigns are running within budget while maximizing ROI.
- Develop and execute retargeting strategies to improve conversion rates.
- Analyze and report on campaign performance providing actionable insights for continuous improvement.
- Stay up to date with trends in digital advertising and implement best practices.
Qualifications:
- Bachelors degree in Marketing Digital Media or a related field.
- Proven experience in digital advertising.
- Proficiency in Google Ads Meta Business Suite and other PPC platforms.
- Strong analytical skills and experience with ad performance metrics.
- Certification in Google Ads or Meta Ads is a plus.
- Ability to work independently and collaboratively in a hybrid work environment.
Employment Type
Full Time
