B2B Lead Generation Manager - 6 Month Contract
B2B Lead Generation Manager - 6 Month Contract
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Job Description
At Too Good To Go we have an ambitious mission: to inspire and empower everyone to fight food waste than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10 of greenhouse gas emissions come from food waste and loss.
Through our marketplace app we connect businesses that have unsold surplus food with consumers who can buy and enjoy it at of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app we create educational tools explore new business solutions and influence legislation to help reduce food waste.
Were growing fast: Our community of 118 million registered users and 246000 active partners across 19 countries have together already saved 443 million meals from going to waste avoiding almosttonnes of CO2e!
Too Good To Go was named in FastCompanys March 2022 list of the Worlds Most Innovative Companies and was honoured to be included in TIMEs list of the 100 Most Influential Companies of looking for an exceptionalSenior B2B Lead Generation Manager to join the Global Marketing Team at Too Good To Go. This role can be based out of Copenhagen or Berlin offices.
Your mission
Were looking for someone to be a key resource for all paid media work managing ad campaigns targeted at our B2B audiences across a wide variety of ultimate goal is to make the store acquisition engine scale and make Too Good To Go the #1 solution against Food Waste in Europe.
Key Responsibilities:
- Aggregating filtering & prioritizing paid acquisition needsto build a scalable acquisition ecosystem
- Handling an ambitious and efficient monthly acquisition budgetand establishing with 2 other acquisition specialists your spending strategy across the different channels.
- Implementing ad campaigns from start to finishacross multiple platforms (mainly Facebook Google Ads Linkedin Digital affiliates but also any other channel you consider relevant).
- Measuring & benchmarking the performance of the campaigns you set upby working closely with data specialists & analytics tools.
- Building & running a continuous improvement processto maintain & increase the performance of the campaigns youve set up and avoid creative/audience fatigue.
- Innovate and Experiment. Using your own ideas and those of your colleagues to continually raise the bar across paid and organic acquisition channels. This covers any element of your sphere of influence as were always keen to learn improve and build the future of our acquisition engine.
- Diversify our channel mix adding new channels/campaign types to our mix both online and offline through close collaboration with our markets. From referral programs to accountbased marketing activities the skys the limit.
- Reporting performance and providing key insights to local and global senior management.
- Lead and guide our Lead Gen team to local and global senior management.
- Driving technical enablement and innovation in paid acquisition by briefing our website and product teams to unlock the right growth levers
- Collaborate closely with our global team in Europe and the US and ensure a highperformance leadgeneration engine
- Continuously look for driving impact by questioning the way we play today to define the way we play tomorrow
Key Requirements:
- Experience in paid acquisition. You have already managed large paid acquisition budgets implemented successful ad campaigns from start to finish and set up a process to continuously improve them. Experience with a digital ad agency is highly valued.
- Expertise in B2B lead generation. You know the challenges of targeting nontechsavvy B2B audiences and have managed to generate those types of qualified leads at scale. Experience with a 2sided marketplace or other B2B Tech company is highly valued.Deep knowledge of Google & Facebook Ads platforms. You know the constraints and intricacies of those platforms and tracking pixels conversion events audiences (saved custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
- Familiarity with analytics & BI tools. Youre comfortable leveraging Google & Facebook analytics to measure the performance of your acquisition efforts and youre able to find key insights in a sea of data.
- Experience with a Sales CRM is a plus. You have tried Salesforce or similar (Hubspot Magento Pipedrive) and are familiar with using Salesrelated data.
- Perfectly fluent in English. All our documents & communication is done in English in all the countries we operate in.
- Pragmatic mindset. Youre passionate handson & autonomous. You take the initiative to get the job done no matter how hard the problem seems.
- Rigorous & focused. Youre pragmatic efficient and precise which allows you to iterate and find solutions quickly.
- Highly analytical. Youre at ease with numbers and sifting through metrics & reports doesnt frighten you.
- Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
- Ecoconscious. Youre passionate about sustainability and fighting food waste as you know the urgency of change and action for the planet.
- Eager to learn. Youre truly passionate about learning and scaling your technical skills continuously
Our values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
What we offer:
- A rare opportunity to work in a social impact company (and certified B Corporation! where you can see real and tangible impact in your role.
- Working alongside an international community of users partners and 1100 colleagues across 17 countries that are on the same important mission.
- Personal and professional development opportunities in a fastpaced scaleup environment.
- An inclusive company culture where you can bring your authentic self to work
- A strong valuesdriven team culture where we celebrate successes and socialise with colleagues that care to offer
How to apply
- We take recruitment very seriously so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
- Submit your CV and Cover letter in English.
- Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission its only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when were allowed to be ourselves and were committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications merit and business need. If you need reasonable accommodation at any point in the application or interview process please let us know.
Required Experience:
Manager
Employment Type
Contract
