Sr Product Marketing Manager- AI Enhanced Marketing

Toshiba Global Commerce Solutions is seeking a Senior Product Marketing Manager Software to lead marketing efforts for Toshibas software stackincluding legacy systems and the awardwinning ELERA Commerce platform. This role is not just about messaging; its about reimagining product marketing through AIpowered . You will be at the center of a nextgeneration marketing motion that connects deeply with customers influences the sales pipeline and scales storytelling like never before.

The ideal candidate has experience marketing multiple simultaneously thrives in crossfunctional collaboration is datadriven and embraces a startupminded handson approach. They will own programs that elevate Toshibas market awareness in and drive sales pipeline growth.

This role also entails endtoend planning and serving as the connective tissue between stakeholders. The candidate must excel at both strategic and tactical levelsspearheading plans and programs alongside product and channel marketing managers developing salesspecific campaign strategies driving and optimizing for scale. A strong understanding of buyer and user personas along with a continuous improvement mindset is essential to driving business success at TGCS.

Key Responsibilities

AIPowered Content Creation & Campaigns

Use modern AI tools to rapidly develop ROI models explainers sales content videos and visuals.
Drive scalable campaign frameworks using AI to localize personalize and accelerate output across personas and segments.

Messaging & Positioning

Develop compelling messaging and value propositions across Toshibas software portfolio with a focus on ELERAs AIaugmented retail solutions.
Translate technical features into business outcomes for industry personas enabling customerfacing teams and resonating with retailer needs.

GotoMarket Strategy & Enablement

Design and launch integrated campaigns for product launches accountbased marketing and solutionfocused storytelling.
Build and iterate on sales training pitch decks videos and onepagers in collaboration with sales and product teams.
Actively engage sales feedback to improve tools and collateral in agile cycles.

CustomerFacing Storytelling

Represent product marketing in key customer interactions to tell Toshibas story showcase ELERA and guide discovery efforts.
Participate in case study development video testimonials and event engagements.

Analytics & Impact
Set clear campaign goals define KPIs and track content usage and conversion through analytics platforms.
Measure campaign ROI and influence on pipeline acceleration and revenue growth.

CrossFunctional

Serve as a bridge between product management brand demand gen marcom and sales enablement to bring cohesive programs to life.
Share best practices across global marketing teams and align regional with global strategy.

Provide Marketing leadership for quarterly launches from asset updates to solution repositioning

Required Qualifications:
Bachelors degree or equivalent experience
8 years of experience in B2B tech marketing; experience in software or SaaS highly preferred
Handson experience with AI tools for content generation and marketing
Strong storytelling and content creation skills across formats (presentations videos white papers case studies web content)
Strategic mindset with a bias for action and handson
Strong project management skills; ability to juggle multiple priorities across stakeholders
Excellent communication and collaboration skills across functions and levels

Preferred Qualifications:
Retail industry knowledge or experience with pointofsale solutions
Experience building ROI models and dynamic sales tools
Familiarity with ABM platforms and marketing automation tools
Video editing or production experience using AI tools
Pragmatic Marketing certification in Foundations Market and Launch

Why This Role is Different
You wont just be writing about innovation youll be creating it. This role blends the best of strategic product marketing with the power of AIdriven creativity. You will help define the new standard for how fast how flexible and how smart modern marketing can be.

Financial Impact:
Pipeline and Sales Acceleration: Collaborate with Sales and Solutions teams to drive product launches build pipeline and accelerate deals.
Campaign Performance & ROI: Set and track KPIs tied to measurable revenue impact and content effectiveness.

ABOUT THE COMPANY

Toshiba Global Commerce Solutions is a dynamic billiondollar global company based in Research Triangle Park NC providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the selfcheckout at Lowes Foods earned fuel rewards at Kroger or just paid for purchases at retailers such as Walmart Michaels Carrefour The Gap Calvin Klein Boots Cencosud BJs or Costco These are just a few examples of our instore solutions and impressive customer base that made us the worlds installed market share leader.

The nature of retail is changing quickly so if you share our Together Commerce vision of a seamless twoway participatory shopping experience lets get together to drive the new economy.

Toshiba Global Commerce Solutions Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical dental & vision)
Employee Assistance Programs
Pretax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule paid vacation & sick/personal days

EEO

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age ancestry color religious creed disability marital status medical condition genetic information military or veteran status national origin race sex gender gender identity gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email to request an accommodation.

DIVERSITY EQUITY & INCLUSION

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore were committed to Diversity Equity and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach Foster Belonging Unleash Opportunity Diverse Cultural Engagement and Culture of Transparency). Were passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future.

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)