Associate Director Analytics
Associate Director Analytics
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Salary Not Disclosed
1 Vacancy
Job Description
ABOUT VAYNERX
VaynerX is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.
ABOUT THE SASHA GROUP
Hi wereThe Sasha Group. We create relevance to grow brands of all sizes. We believe in social at the center integrated marketing and the consumer inspires everything we do. We move at the speed of culture and our model is designed to drive business impact from creative production to media placement.
Thats where you come in.
The Analytics team ensures the integrity and accuracy of Sasha Groups client offerings an essential piece of delivering Sashas core value proposition. Using diverse data sets we create a holistic picture of media performance across advertising platforms and collaborate with client teams to shape that data into a larger story. We support the development of datadriven actionable recommendations for our clients with the speed accuracy and judgment required for success in todays dynamic media environment.
This position will be required to work out of the NYC office two to three days a week.
What Youll Do:
- Lead measurement framework development and in collaboration with client brand teams agency media and strategy teams to evaluate and improve media plan success.
- Conduct performance reviews of organic social content identifying topperforming assets and monitoring progress against established KPIs.
- Align internal and external stakeholders on measurement objectives by clearly defining and communicating primary KPIs ensuring a shared understanding of success metrics.
- Manage ad hoc analysis requests with efficiency prioritizing workflows and advocating for team bandwidth when necessary.
- Advise paid media teams on the setup and of tests ensuring they align with learning agendas and broader client objectives.
- Apply advanced analytical and strategic problemsolving skills to deliver actionable insights that address client business challenges.
- Synthesize insights from multiple data sources to provide clients with clear recommendations for optimizing media plans and achieving business goals.
- Oversee junior analysts ensuring analytical excellence and fostering their growth through guidance feedback and development opportunities.
- Champion the development and adoption of agency best practices in media analytics including measurement reporting and learning agenda creation.
- Build and nurture strong relationships with clients and crossfunctional agency teams fostering a collaborative and inclusive environment.
What Youve Got:
- A minimum of 5 years of experience in analytics including handson platform expertise conducting advanced analyses and leading technical workstreams.
- Experience leading media performance discussions identifying topperforming content and providing strategic recommendations.
- Demonstrated capability to manage dashboards across brands and oversee analytics projects from concept to completion. Strong organizational skills with the ability to discern priorities and take swift action.
- Familiarity with performance marketing analytics. Experience with data pipelines ETL processes and ensuring data hygiene.
- Experience contributing to the development of MMM MTA or custom measurement approaches and collaborating on platformbased measurement solutions (e.g. Meta Brand Lift Twitter Sales Lift).
- Strong storytelling skills with experience using data visualization tools like Tableau or similar to present insights in a clear and actionable way for different audiences.
- Experience supporting junior team members growth through guidance and feedback while collaborating with senior leaders as needed. Committed to building a collaborative and inclusive team environment.
- Skilled in adapting communication styles for diverse audiences confidently presenting complex ideas in clear actionable terms. Experience advocating for recommendations to leadership in a respectful and resultsdriven manner.
Unsure if you meet the qualifications We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives skill sets background and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills experience and location.
- Employersponsored 401k with match
- Medical Dental and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Required Experience:
Director
Employment Type
Full Time
