Local Area Marketing Manager

About the Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Companys brands: Budget Blinds The Tailored Closet Premier Garage AdvantaClean LightSpeed Restoration Kitchen TuneUp Bath TuneUp Two Maids Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3500 franchise territories in the U.S. Canada and Mexico.

Home Franchise Concepts is a subsidiary of JM Family Enterprises a familyowned professionally managed diversified automotive company. To diversify their portfolio JM Family acquired Home Franchise Concepts in 2019 as their first nonautomotive acquisition. The Company fits JM Familys key investment criteria: assetlight with strong free cash flow characteristics and a track record of growth in an industry with longterm tailwinds. Since the acquisition the Company has doubled the number of brands under management and is committed to continued rapid profitable growth.

A few of the Companys many Accolades and Awards

• Entrepreneurs Franchise 500
• Entrepreneurs Franchise 500 Best in Category
• Entrepreneurs Top LowCost Franchise
• Entrepreneurs Top New & Emerging Franchises
• Entrepreneurs Top Homebased Franchises
• Entrepreneurs Top 100 Global Franchises

About the Job

The Local Area Marketing Manager role aides all aspects of marketing and communication for Kitchen TuneUp. This position works closely with the Marketing Director marketing team Graphic Designer and the rest of the Home Office team members for Kitchen TuneUp & Bath TuneUp to facilitate the of social digital traditional marketing and communication strategies.

The Local Area Marketing Manager is responsible for evaluating the effectiveness of marketing strategies tactics & programs in the field. They will provide feedback and collaborate with the Marketing Director and marketing team to influence the evolution of programs systems & processes. Must have a working knowledge of both digital and traditional marketing tactics.

Essential Job Functions

The Local Area Marketing Manager works closely with members of our marketing team Regional Operations Manager teams and the franchisees. The Local Area Marketing Manager(LAMM) will lead the education of franchisee local area marketing plans that are aligned to brand standards training and goals. Presents the marketing plan to support franchisees by driving lead generation and LAM program adoption.

The LAMM is responsible for evaluating the effectiveness of marketing strategies tactics & programs in the field. They will provide feedback and collaborate with the Marketing Director and marketing team to influence the evolution of programs systems & have working knowledge of both digital and traditional marketing tactics.

Responsibilities

• Educate franchisees on marketing programs and other activities to drive lead generation
• Assist/educate groups of franchisees with marketing activities: social media vendor relations events digital and organic marketing
• Have firsthand knowledge of any negative impacts in the field investigate and provide solutions
• Train Franchisees via Townhalls on new and existing marketing programs
• Act as the primary marketing leader on the brand marketing initiatives and lead generation sources; attend regular brand meetings and present marketing updates
• Meet regularly with the marketing director and team to provide status on of the marketing plan
• Understand all corporate and local area marketing programs in order to communicate to franchisees
• Identify new local opportunities to build brand awareness and generate leads
• Proactively share best practices and successes with brand and broader marketing team
• Provide brandspecific insights and key achievements to marketing leadership
• Provide Franchisee education and support via group efforts Webinars Town Halls Office Hours
• Attend brand meetings and yearly conventions

Skill Requirements:

• Bachelors Degree in marketing or related field is preferred but not required
• Highly proactive selfstarter individual who can work with multiple internal and external stakeholders at all levels and maintain great relationships.
• Experienced working with vendor partners
• Creative mindset and problem solver
• Team player and collaborative
• Organized with the ability to manage multiple tasks while prioritizing
• Strong communication and influencing skills and able to work well crossfunctionally
• Excellent written verbal and interpersonal skills
• Field marketing experience or relevant experience.
• Experience in Photoshop & Adobe Illustrator preferred but not required.
• 3 years marketing experience within a retail or franchise organization preferred.
• Must be able to take ownership and work independently

If you enjoy the kitchen remodeling industry and nurturing business owners for success we have an exciting opportunity for the right candidate. Check out Kitchen TuneUp and Home Franchise Concepts online and on social media to see more about our brands.

Physical and Workplace Requirements

• Light duty work environment primarily officebased with minimal physical exertion.
• Ability to sit for extended periods while working on a computer.
• Occasional standing or walking for presentations or facilitation.
• Ability to lift and carry up to 25 lbs occasionally (e.g. training materials equipment).

To perform this job successfully an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience:

Manager