Influencer Marketing and Community Coordinator
Influencer Marketing and Community Coordinator
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Job Description
Michael Kors is always interested in hearing from talented globallyminded individuals with a passion for fashion.
If you enjoy working in a creative fastpaced environment then we would love to hear from you!
I feel really luckyto be surrounded by such a great team. Im not only grateful that theyve helped meachievemygoalsbut also that I can give them a place where they canachievetheirs.
Michael Kors
Purpose:
The primary purpose of this position will be to support the Influencer Marketing and Community Manager in the development and implementation of the EMEA influencer strategy across the key markets in Europe. This is a handson campaign and talent/agent relations management role and requires a proactive passionate resilient and charismatic individual. This position will partner closely with the Global Digital Communications team in New York to ensure the European needs are understood and met and that there is a strong alignment between HQ and EMEA.
The role will report to the Influencer Marketing and Community Manager.
What Youll Do:
INFLUENCER MARKETING & COMMUNITY
- Coordinate the development of maintenance and expansion of content creator and influencer talent their agents and creative/media agencies relationships and database ensuring the right fit for the brand and objective
- Build a targeted content creators influencer talent agents and creative agencies active and uptodate database that reflects the latest industry trends
- Product seeding sendouts and gifting as agreed and according to the strategy
- Develop seasonal gifting and paid partnership strategies aligned with key investments and brand moments
- Complete endtoend talent management: talent creative content briefing talent negotiation closing a deal contracting and ensuring all content is posted within schedule
- Partner with external agencies with the goal of building influencer programs that drive social media engagement
- Work with legal team to develop talent specific contract templates and ensure all talent are contracted for their deliverables
- Coordinate budget trackers and managing talent payments
- Track and report on KPIs across all initiatives via our influencer marketing platform.
- Ensure influencers adhere to brand guidelines
GENERAL
- Help contribute to competitor report on media digital and social activity industry trends market insights and cultural nuances
- Keep abreast of key digital platforms trends and innovation bringing solutions to drive creativity and effectiveness of campaigns
- Contribute to budget tracker management invoicing vendor set up
- Support the Manager in post campaign analysis and reporting
Youll Need to Have:
- Strong relationships with agents and talent directly
- Strong organisational skills with ability to prioritise
- Experience in writing briefs negotiating contracting
- Excellent written and verbal communication
- Exceptional attention to detail
- Fashion / luxury background. Genuine interest in retail fashion and/or luxury industry
- Comfortable working in a fastpaced environment
- Strong understanding of social platforms (Youtube Facebook Instagram TikTok etc. and current trends
Wed Love to See:
Behaviours are important to help us deliver our purpose and our goal is to ensure behaviours are present in everything we do. Trust and Support Inspire and Empower Innovate and Collaborate
- Creative solution
- Strong crossfunctional collaboration
- Effective and professional communication
- Tenacity to drive results
- Entrepreneurial
- Curiosity
- Problem solving
- Functional Skills
MK Perks:
Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us we offer
- Multibrand Discount
- Exclusive Employee Sales
- Paid Parental Leave
- Generous Holiday Schedule and Vacation Days
- Internal mobility across Capri Brands (Michael Kors Jimmy Choo Versace)
- Hybrid working 3 days a week in the office)
- Flexible working hours
- Thrive Wellness Program
- LifeWorks Employee Assistance Program
- #FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experienc
- Pension Contribution
- Season Loan Tickets
- Enhanced Maternity and Paternity Pay
- Private Health and Dental
- Gym Discounts
At Capri we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age sex sexual orientation gender identity genetic characteristics race color creed religion ethnicity national origin alienage citizenship disability marital status military status pregnancy or any other legallyrecognized protected basis prohibited by applicable law. M/D/F/V
Required Experience:
IC
Employment Type
Full-Time
