Yield Inventory Analyst
Yield Inventory Analyst
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1 Vacancy
Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism engaging content and tools that help people navigate their daily lives. Through customized marketing solutions we help businesses grow and thrive. With 64 television stations in 51 U.S. markets TEGNA reaches approximately 100 million people every month across the web mobile apps streaming and linear television. For more information .
Premion a leading OvertheTop advertising and media business seeks a talented and dedicated Yield Inventory Analyst.
The Team
This position is part of a larger Yield Management Team that is responsible for maximizing revenue margin profits and minimizing liability through inventory control and strategic ad placements.
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic fastpaced collaborative environment want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
Location
Premion is a high growth division of TEGNA with services within Phoenix AZ and New York City NY. This is a fulltime position.
As a member of our team you will:
- Budget Management: Manage programmatic advertising budgets allocating funds effectively across campaigns and ensuring cost efficiency.
- Stay up to date with industry trends and changes in the programmatic advertising landscape making recommendations for adaptation as needed.
THIS DESCRIBES YOU
- You have a positive approach to challenges
- You enjoy being strategic and problemsolving
- You can leverage quantitative thinking to manage campaign success
- You have excellent attention to detail set high standards and hold yourself accountable
You have a passion for online advertising media and music
Responsibilities:
Pre sales
- Assist Planning team; building plans and adding inventory sources
- Approving Planning docs for client quotes
- Assisting with onboarding of new providers
- Assigning to content categories and approving eligibility of inventory against delivery
Post sales
- Review each deal against demand for appropriate starting CPM
- Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
- Optimize between deals review delivery and determine how much can be shifted from one deal ID to another
- Optimize each Order by adding additional deal IDs and adding spend against them with corresponding price points
- Review supply sources between each server and determine when it best to move existing demand to FW
- Assist with optimizations for Attribution metrics
- Give AdOps team assistance where needed in optimizing remaining KPIs
- VCR
- CTV
- IVT
Analytics
- Run all reporting for delivery metrics against supply sources
- Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
- Report on all new inventory sources to CSM Team
- Help to analyze margins against the entire DSP give recommendations for improving
Requirements:
- 1 year experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
- Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
- Must be able to multitask multiple account projects work well under pressure and excel in a fastpaced highenergy startup environment
- Passion for your work and your clients satisfaction
- Excellent verbal written and MS Office (Word Excel PowerPoint) skills
- Teamwork and interpersonal skills. Trustworthy and dependable
- Excellent attention to detail
- Able to set high standards and hold yourself accountable
- Become a product expert in programmatic buying
- Work with customers to develop achievable campaign goals
- Desire and ability to learn new technical skill sets such as using an API to automate campaigns
- An eagerness for career progression in AdTech
- Passion for your work and your clients satisfaction
- Outstanding written and verbal communication
- Creative Thinking
- Research and problemsolving skills
- Bachelors Degree
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and parttime employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full parttime and temporary employees the opportunity to contribute 1 80 of their pay on a pretax basis to TEGNAs 401(k). Contributions made up to the first 4 of pay are eligible for a 100 match from the company and are 100 vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Required Experience:
IC
Employment Type
Full Time
