Who We Are:
Position Description
Job Title
Consumer Marketing Manager
Consumer Marketing Manager
Consumer Marketing Manager
Member of
PBR Australia
Reports to
Managing Director PBR Australia
Key Responsibilities:
- Plan Develop and organize advertising policies and campaigns to support sales objectives.
- Advise management and executives on advertising strategies and campaigns to reach target markets create consumer awareness and effectively promoting the attributes of PBR services.
- Coordinating production of advertising campaigns.
- Developing artwork media scripting television and film production and media placement within time and budget constraints.
- Analysing data regarding consumer patterns and preferences.
- Interpret and predict future trends.
- Research potential demand and market characteristics and collecting and analysing data and other statistical information.
- Support business growth and development through the preparation and of marketing objectives policies and programs.
- Commissioning and undertaking market research to identify market opportunities for new and existing events and products.
- Advising on all elements of marketing such as product mix pricing advertising and sales promotion selling and distribution channel.
- Adept in adaptability and change management.
- Maintain key metrics and provide weekly monthly and quarterly reports to the Regional Director.
- Additional duties as assigned.
Knowledge Skills & Experience:
- 2 years of marketing experience required
- Strong creative strategic analytical organizational and personal sales skills.
- Experience in developing and executing strategic marketing plans and campaigns.
- Experience developing managing budgets and forecasting skills.
- Demonstrated successful experience in making written and oral presentations as well as negotiating with media and partners.
- Exceptional oral and written communications skills.
- Extensive knowledge of Microsoft Windows Suites (Word Excel Power Point and Outlook)
- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
- Ticketing experience or venue box management experience preferred
- B.A./B.S. Marketing Economics Business Journalism Public Relations Experience
Required Experience:
Manager