We are seeking an experienced Paid Media Marketing Manager to drive customer acquisition initiatives for AbeBooks global marketplace. This role will focus on paid media strategies and affiliate marketing to achieve strong ROI targets and drive demand across multiple international domains.
The ideal candidate is an experienced and analytical digital marketer with excellent communication skills good business judgment and a proven ability to deliver results. You should be passionate about datadriven marketing and have a deep understanding of the ecommerce landscape.
This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a resultsoriented marketing professional with a passion for books and ecommerce we encourage you to apply!
Key job responsibilities
* Develop execute and manage comprehensive paid media strategies across multiple channels including search display product listing/shopping ads (PLAs) and paid social.
* Manage and optimize AbeBooks affiliate marketing program to drive incremental growth.
* Build scalable international marketing programs leveraging various channels to meet sales goals and ROI targets.
* Conduct experiments and A/B tests to continuously improve campaign performance.
* Work closely with the marketing team to share insights strategies and execute joint initiatives.
* Collaborate with engineering sales and product teams to implement and optimize marketing initiatives.
* Analyze campaign data and provide actionable insights to stakeholders.
* Stay current with industry trends and best practices in paid media and affiliate marketing.
About the team
At AbeBooks our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new used rare and outofprint books listed for sale by thousands of sellers.
4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building and optimizing multiple simultaneous marketing campaigns
Experience managing or working within crossfunctional marketing and creative teams
Experience in multiterritory campaign management
Experience in digital marketing and content production timelines and process
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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The base salary for this position ranges from $67000/year up to $111800/year. Salary is based on a number of factors and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. Applicants should apply via our internal or external career site.