Advertising Senior Manager
Advertising Senior Manager
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1 Vacancy
Job Description
At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
At GE Appliances were redefining the future of the homeand our brands are at the heart of that transformation. We are looking for a strategic creative and resultsdriven Advertising Senior Manager to lead advertising efforts for our Caf Profile and GE Appliances brands. In this highly visible highimpact role youll craft compelling brand narratives spark meaningful customer engagement and drive growth through innovative insightdriven campaigns across multiple channels.This is a unique opportunity for a proven marketing leader to shape and elevate the voice of some of the most iconic and fastgrowing brands in the appliance industry.
Location: This is an OnSite position based on Louisville KY.
Position
Advertising Senior ManagerLocation
USA Louisville KYHow Youll Create Possibilities
Strategy &
Develop and lead robust advertising strategies across traditional and digital media channels to support the growth of Caf Profile and GE Appliances.
Ensure campaigns are aligned with brand positioning business goals and audience insights.
Guide crossfunctional alignment from concept to delivering breakthrough messaging and brand consistency.
Campaign Leadership
Write and deliver strong agency briefs oversee creative direction and ensure campaigns meet highperformance standards.
Manage campaign budgets and timelines while optimizing for ROI and holding partners accountable for results.
Analyze performance metrics and provide actionable insights for ongoing optimization.
CrossFunctional Collaboration
Partner with Brand Product Sales and Communications teams to ensure cohesive messaging and marketing synergy.
Influence internal and external stakeholders with clear databacked recommendations and creative vision.
ConsumerCentric Focus
Be the voice of the consumer throughout campaign development.
Review and approve all advertising assets for brand alignment legal compliance and creative quality.
Social Media Strategy
Oversee and drive social media for GE Profile and GE Appliances including editorial planning content development paid promotions community engagement analytics and social listening.
Establish and train on best practices to scale social media efforts across teams.
Agency & Talent Management
Lead relationships with agency partners negotiate contracts manage usage rights and curate talent for campaigns.
Build a bestinclass agency roster to support brand and campaign innovation.
Team Leadership
Directly manage one fulltime employee and one intern providing mentorship feedback and development support.
Ensure team members are equipped and aligned to deliver against goals with clarity and confidence.
What Youll Bring to Our Team
Qualifications & Requirements
Bachelors degree from an accredited university or college (Marketing Communications or related field).
Minimum 7 years of marketing advertising or commercial experienceagencyside experience welcome if supported by corporate account management.
Proven experience leading largescale advertising initiatives across multiple channels and managing campaign budgets.
Exceptional written verbal and visual communication skills.
Strong interpersonal and collaboration skills with a demonstrated ability to influence crossfunctional stakeholders.
High attention to detail and ability to manage multiple complex projects in a fastpaced evolving environment.
Comfortable working with creative assets and data to drive performance.
Willingness and ability to travel up to 15.
Preferred Qualifications
Advanced degree in Marketing Business Administration or a related field.
Strong analytical skills with experience using data to tell compelling brand and business stories.
Experience in talent acquisition and rights management for advertising.
Passion for brand building and innovation in both traditional and emerging media.
#LIDL1
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an email
Required Experience:
Senior Manager
Employment Type
Full-Time
