Refrigeration Product Line Marketing Intern
Refrigeration Product Line Marketing Intern
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Job Description
At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.
The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.
Interested in joining us on our journey
GE Appliances is seeking a motivated and detailoriented Summer Intern to join our Refrigeration Product Line Marketing team onsite in Louisville KY for 40 hours a week. This internship offers an exciting opportunity to gain handson experience in product marketing within the appliance industry. You will contribute to various projects related to our refrigeration products with a focus on understanding consumer behavior in the digital UX space enhancing online presence and developing marketing tools for new product launches. You will also collaborate with crossfunctional teams and agency partners to develop improved strategies to engage consumers in OTA (Over the Air) feature updates to our products.Position
Refrigeration Product Line Marketing InternLocation
USA Louisville KYHow Youll Create Possibilities
As a Refrigeration Product Line Marketing Intern you will have a balance of learning and projectbased work. Your key objectives and responsibilities will include:
Onboarding and Training:
- Gain a comprehensive understanding of GE Appliances corporate organization including Marketing Brand Sales and Product Management.
- Familiarize yourself with our Housing of Brand (HOB) strategy and how we differentiate product feature sets.
- Learn about consumer insights and brand guidelines.
- Research competitive products and adjacent digitally enhanced durable good products to understand best practices in launching OTA feature enhancement
Online Presence Enhancement:
- Enhance our existing online presence for refrigeration products including optimizing landing pages to maximize engagement with focus on digital UX features
- Analyze and report on competitive online presence for digital UX feature sets and recommend improvements.
Sales and Marketing Tools Development:
- Identify and develop sales tools to support the launch and ongoing marketing of digital UX features
- Contribute to the creation of retail and contract customer feature highlight decks for product presentations.
Market Research and Analysis:
- Utilize AI to analyze customer feedback (both positive and negative) regarding our refrigeration products.
- Analyze competitive landscape including pricing promotions and product positioning (e.g. Samsung LG and Whirlpool).
- Familiarize yourself with preexisting research on competitive products and market trends in adjacent categories (e.g. smart home devices).
- Conduct an audit of selected brands in adjacent categories focusing on their marketing and messaging of new digital features and benefits to inform our refrigeration marketing strategies.
Content Creation and Collaboration:
- Utilize social listening (Grind) to understand consumer unmet needs through analysis of conversations to understand trending issues
- Potentially create content (e.g. videos) for social media platforms to promote refrigeration products.
- Liaise with Doe Anderson agency summer interns on creative thought starter workshop focused on digital activations
Connected Integration:
- Participate in discovery meetings with agency partners and GE Appliances stakeholders.
- Contribute to research activities focused on understanding how consumers adopt smart products in categories adjacent to refrigeration.
- Assist in the development of summary reports with findings and strategic opportunities.
- Contribute to brainstorm sessions to generate innovative marketing ideas.
What Youll Bring to Our Team
Qualifications:
- Currently pursuing a bachelors degree in Marketing Business Communications or a related field.
- Ability to work 40 hours 8:005:00 per week for the duration of the internship.
- Strong interest in product marketing market research and consumer behavior.
- Excellent analytical research and critical thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a fastpaced environment.
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint).
- Familiarity with digital marketing concepts and social media platforms.
- Interest in the appliance industry and smart home technology is a plus.
- Ability to work onsite at GE Appliances in Louisville KY. This position does not provide relocation or housing assistance.
- Unrestricted US work authorization. We will not sponsor now or in the future.
Our Culture
Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.
By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.
GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an email
Required Experience:
Intern
Employment Type
Full-Time
