Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.
We are looking for a Senior PM (Tech) to join our India advertising team and shape up our Video advertising vision and establish a longterm strategy for scalable impactful awareness building solutions. In this highly strategic role you will define the future of Video advertising from advanced targetingcreativesupply & measurement capabilities to innovative product solutions and crossplatform scalability. This role involves owning the product roadmap and building a suite of ad solutions that deliver exceptional results for advertisers and business growth. You will influence stakeholders at all levels lead crossfunctional teams and act as a thought leader for Video advertising.
Key job responsibilities
Develop a Product Roadmap: Define and communicate a longterm strategy and roadmap for video advertising alignment with broader organizational growth objectives.
Lead Strategic Growth Initiatives: Drive core initiatives to improve quality of awareness outcomes measure them and maximize advertiser ROI through innovative ad formats and programmatic solutions.
Establish Competitive Differentiation: Analyze market trends emerging technologies and competitor strategies to ensure our offerings are ahead of industry standards and address the evolving needs of advertisers.
Drive Product Innovation: Conceptualize and lead the development of ad solutions including advanced targeting bidding supply and personalized ad experiences that attract highvalue users at scale.
Deliver Scalable Ad Solutions: Build infrastructure and tools that allow advertisers to effectively manage and scale their Video ad campaigns including dashboards optimization algorithms and predictive analytics.
Influence CrossFunctional Teams: Partner closely with engineering marketing sales and GTM leading complex projects and aligning stakeholders to deliver impactful solutions.
Advanced DataDriven Strategy: Set highlevel metrics for success and lead datadriven optimizations analyzing performance to make strategic adjustments and improve cost efficiency user retention and long term value.
Executive Stakeholder Engagement: Communicate vision progress and results to executive stakeholders and build alignment around the product strategy.
About the team
You will be part of the IN Ads product team reporting to the IN Ads Display & Video product leader. This role will entail defining the vision for Video advertising for India in close partnership with the WW Ads team.
7 years in product management with minimum 4 years of deep expertise in adtech
Prior experience with digital advertising platforms is a MUST.
Proven ability to set and execute longterm highimpact product strategies.
Comprehensive knowledge of ad platforms programmatic buying realtime bidding targeting and optimization. Familiarity with DSPs SSPs and mobile ad networks.
Advanced proficiency in data analysis and datadriven decisionmaking.
Strong track record of crossfunctional influence and leading large initiatives with outstanding communication and stakeholder management skills across levels.
Bachelors in Business Marketing Engineering or a related field. An MBA is highly desirable.
Experience owning/driving roadmap strategy and definition
Experience working directly with Engineers on product enhancements
Experience in project management methodologies business analysis or process improvement
Global Experience: Experience building ad solutions for global markets understanding regional nuances and scaling products to meet diverse needs.
Innovation and Growth Mindset: Track record of building new areas and growing the same.
Deep Knowledge of Video Ads industry
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