Director of Sponsorship
Director of Sponsorship
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Salary Not Disclosed
1 Vacancy
Job Description
Background
CapRadio is a missiondriven public media organization that exists to create more informed involved and educated communities. We are the only nonprofit broadcaster in the region that operates a 20person local newsroom and develops locallyproduced news classical music and jazz shows. We connect with communities through 32 radio broadcast towers live streaming newsletters ondemand audio live experiences and more.
CapRadio is recognized for our factbased nonpartisan news coverage state politics and government accountability reporting that is aired daily by NPR stations throughout California hyperlocal communityengaged journalism and locallyhosted classical music and jazz programs. Each week nearly 500000 people in the region choose CapRadio as a valued source of news storytelling music and events.
With nearly all of our funding coming from individual donations businesses and nonprofits CapRadios Sponsorship team plays a critical role in sustaining our public service mission by connecting organizations with our highlyengaged and supportive audiences. This is an exciting opportunity to join a dynamic team that is building a strong and sustainable future for public media in our region.
Who were looking for
The Director of Sponsorship is a senior leadership role responsible for driving topline revenue growth achieving sales targets and developing CapRadios sponsorship revenue potential. This role requires a dynamic resultsdriven sales executive with a proven track record in media sponsorships integrated marketing solutions and strategic revenue development. The Director of Sponsorship leads all aspects of sponsorship sales including strategy business development team leadership and key client relationship management to maximize revenue performance.
Were looking for candidates with a proven track record in highlevel sales leadership with experience driving multimilliondollar sponsorship revenue in radio digital or integrated media environments; expertise in selling multiplatform advertising solutions including audio digital and experiential sponsorships; strong leadership coaching and team development capabilities with a history of building highperforming sales teams; deep relationships with local businesses corporate brands advertising agencies and media buyers; and a mindset that aligns with CapRadios mission and brand values to match the quality and excellence that our community expects.
If this sounds like you then you should apply for CapRadios Director of Sponsorship!
Position Responsibilities
- Own and execute the sponsorship sales strategy to meet and exceed revenue goals across CapRadioowned platforms including radio digital and events.
- Lead a highperforming sales team through coaching performance management and continuous professional development to achieve revenue targets through new business development sponsor retention and strategic account growth.
- Identify and develop new revenue opportunities leveraging industry trends audience insights and innovative sponsorship solutions in collaboration with Marketing and Content teams.
- Establish and maintain a disciplined sales pipeline process delivering accurate revenue forecasts and business insights.
- Elevate CapRadios brand visibility and influence among key decisionmakers at corporations agencies and nonprofit organizations across Sacramento the Central Valley and the state.
- Drive monetization strategies for digital media newsletters podcasts live events and emerging content platforms ensuring CapRadio remains at the forefront of media sponsorship solutions.
- Leverage research analytics and audience data to craft compelling sponsorship narratives that resonate with advertisers and maximize value.
- Implement sales tools CRM systems and workflows to optimize team efficiency and revenue performance.
- Partner with Marketing Audience Insights and Content teams to align sponsorship sales efforts with CapRadios broader strategic initiatives.
- Ensure all sponsorship activities align with FCC regulations and CapRadios brand values and editorial standards reinforcing trust and credibility in the marketplace.
- Partner with CapRadio executives to activate board members and leverage the Development Committee to network and drive sales revenue growth.
- Proven track record in highlevel sales leadership with experience driving multimilliondollar sponsorship revenue in radio digital or integrated media environments.
- Expertise in selling multiplatform advertising solutions including audio digital and experiential sponsorships.
- Strong leadership coaching and team development capabilities with a history of building highperforming sales teams.
- Deep relationships with corporate brands advertising agencies and media buyers.
- Exceptional negotiation presentation and communication skills.
- Datadriven mindset with proficiency in CRM platforms and sales analytics. A deep understanding and demonstrated experience utilizing and presenting broadcast data is highly desirable.
- Prior experience or willingness to learn about the unique value proposition public media audiences offer to clients.
- Proficient in Google Workspace and Microsoft Office.
Background Check
CapRadio will require employment and education verification for the new hire
This role is deemed essential and requires an onsite presence at least 90 of the time. You must be able to commute to our Sacramento CA office each workday.
Salary
The annual base compensation for this role is $130000 plus a competitive commission structure with bonus incentives. CapRadio also offers:
- Medical dental and vision
- Retirement plan with employer matching
- Paid holidays
- Flexible Vacation
- Paid sick leave
- Life insurance
- Flexible spending plan for health and dependent care
Apply
Please upload your resume and cover letter.
Applicants with disabilities may request and receive reasonable accommodations to apply for the position. If you have any inquiries or trouble submitting your application materials to the link please contact us at or call
You can address your letter to the hiring manager for this position Chris Bruno Chief Marketing and Revenue Officer.
CapRadio
Attn: Human Resources
7055 Folsom Blvd.
Sacramento CA 95826
Capital Public Radio is an equal opportunity employer.
Required Experience:
Director
Employment Type
Full-Time
