Marketing Manager Cross Border Business
Marketing Manager Cross Border Business
Posted on :
24-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 98200 - 179600
Vacancy
1 Vacancy
Posted on :
24-04-2025
Job Description
The Amazon Cross Border Business teams vision is to enable customers from anywhere in the world to purchase any product that we offer globally through a localized crossborder shopping experience at competitive prices and a superior delivery experience. This business offers an incredible opportunity to address a large new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200 countries to easily find and buy products on with a specific emphasis on countries where we do not have an Amazon Store or retail presence today.
We are seeking an experienced Marketing Manager to lead international customer engagement through scalable growth marketing strategies (outbound social media creator/influencer) and public relations (PR) solutions. The ideal candidate possesses a barraising strategic lens for growth marketing activations functional knowledge of marketing through outbound (email) social media influencers and PR and strong skills in quantifying opportunity sizes measuring performance and communicating proposals/results.
The ideal candidate will take a customer backwards approach in proactively identifying key insights into customer perceptions preferences and behaviors and implementing actions to enable outbound social creators (influencers) and PR experiments and programs in crossborder locations in a scalable fashion. You will work autonomously yet collaboratively handle multiple largescale initiatives and deliver results that raise the bar. You will make recommendations construct debates and inform senior leadership decisions. You will possess a blended balance of strategist brand builder market researcher program manager and analyst. You will be comfortable thinking big and diving deep.
Key job responsibilities
Scale outbound program paid social marketing creator/influencer growth and PR in Amazons crossborder destinations. Build investment framework conduct experiments measure performance and report learnings.
Dive into customer data to formulate strategies and proposals.
Lead scoping and implementation of outbound programs creator/influencer development and paid social campaigns.
Define PR priorities and partner with internal PR stakeholders to scale PR efforts for key launches.
Act as the main point of contact with internal stakeholders in Business Ops Finance Product Tech and UX to align and implement traffic channel activations.
Define measurement customer segmentation and experimentation roadmap.
5 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Excellence in written and verbal communication
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience using data and metrics to measure impact and determine improvements
Experience executing scaled marketing and PR campaigns through creators/influencers social media
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are seeking an experienced Marketing Manager to lead international customer engagement through scalable growth marketing strategies (outbound social media creator/influencer) and public relations (PR) solutions. The ideal candidate possesses a barraising strategic lens for growth marketing activations functional knowledge of marketing through outbound (email) social media influencers and PR and strong skills in quantifying opportunity sizes measuring performance and communicating proposals/results.
The ideal candidate will take a customer backwards approach in proactively identifying key insights into customer perceptions preferences and behaviors and implementing actions to enable outbound social creators (influencers) and PR experiments and programs in crossborder locations in a scalable fashion. You will work autonomously yet collaboratively handle multiple largescale initiatives and deliver results that raise the bar. You will make recommendations construct debates and inform senior leadership decisions. You will possess a blended balance of strategist brand builder market researcher program manager and analyst. You will be comfortable thinking big and diving deep.
Key job responsibilities
Scale outbound program paid social marketing creator/influencer growth and PR in Amazons crossborder destinations. Build investment framework conduct experiments measure performance and report learnings.
Dive into customer data to formulate strategies and proposals.
Lead scoping and implementation of outbound programs creator/influencer development and paid social campaigns.
Define PR priorities and partner with internal PR stakeholders to scale PR efforts for key launches.
Act as the main point of contact with internal stakeholders in Business Ops Finance Product Tech and UX to align and implement traffic channel activations.
Define measurement customer segmentation and experimentation roadmap.
5 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Excellence in written and verbal communication
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience using data and metrics to measure impact and determine improvements
Experience executing scaled marketing and PR campaigns through creators/influencers social media
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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