Ads specialist
Ads specialist
Posted on :
23-04-2025
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1 Vacancy
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Job Description
Overview
The Ads Specialist plays a pivotal role in cultivating and executing advertising campaigns that drive brand awareness engagement and conversions for the organization. This professional is responsible for strategizing implementing and analyzing various digital ad initiatives across multiple platforms such as Google Ads Facebook and other social media channels. With the everevolving landscape of digital marketing the Ads Specialist must stay abreast of industry trends employing innovative techniques to enhance campaign performance and outreach. This role requires a blend of creativity and analytical prowess as the individual will be expected to optimize ad spend while maximizing ROI. The Ads Specialist is essential in generating leads nurturing customer relationships and ultimately contributing to the organization s revenue growth. By collaborating with crossfunctional teams the Ads Specialist ensures that advertising efforts align with broader marketing and business objectives solidifying the brands position in a competitive market.
Key Responsibilities
- Develop and implement effective ad strategies across various digital platforms.
- Conduct keyword research to optimize ad targeting and improve ad performance.
- Create compelling ad copy and visuals that align with brand messaging.
- Monitor and analyze campaign performance data to adjust strategies as needed.
- Manage and optimize budgets for various advertising campaigns.
- Test different ad formats and placements to determine the most effective options.
- Collaborate with graphic designers and content creators for cohesive branding.
- Stay updated on the latest trends and techniques in digital advertising.
- Report on campaign performance metrics and provide recommendations for improvements.
- Coordinate with the SEO team to enhance organic traffic through paid advertising efforts.
- Maintain strong relationships with ad platforms and vendors.
- Oversee social media advertising initiatives to boost engagement and conversions.
- Utilize A/B testing to improve ad effectiveness.
- Develop landing pages and optimize user experience for leading conversions.
- Prepare regular performance reports for stakeholders showcasing insights and results.
Required Qualifications
- Bachelors degree in Marketing Advertising or a related field.
- 1 years of experience in digital advertising or marketing.
- Proven track record of successful ad campaign management.
- Extensive experience with Google Ads and Facebook Ads Manager.
- Strong understanding of tracking and analytics tools (e.g. Google Analytics).
- Excellent written and verbal communication skills.
- Ability to work collaboratively with crossfunctional teams.
- Strong organizational skills and attention to detail.
- Knowledge of SEO best practices and principles.
- Experience with PPC and programmatic advertising.
- Familiarity with social media platforms and advertising formats.
- Ability to think creatively and strategically.
- Strong problemsolving skills and adaptability.
- Experience in budget management and financial reporting.
- Passion for marketing and staying current with industry trends.
- Professional certifications in digital marketing (e.g. Google Ads certification) are a plus.
budget management,seo,google,google analytics,a/b testing,tracking and analytics,digital advertising,programmatic advertising,ppc,campaign management,social media advertising,market research,meta,google ads,creative strategy,social media,facebook ads manager
Employment Type
Full Time
Key Skills
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