Paid Media Specialist
Paid Media Specialist
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Job Description
Are you passionate about digital marketing and eager to make a significant impact in the education sector We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.
Key Responsibilities:
- Design implement and optimise paid search paid social and retargeting campaigns.
- Analyze and report on campaign performance from clickthrough to enrolment.
- Project lead volume and media spend to guide budgeting decisions.
- Collaborate with Creative/Content teams to develop engaging and effective creatives.
- Work with Web Designers to build landing pages and implement CRO testing strategies.
- Foster positive relationships with internal teams and external agencies.
- Lead crossfunctional marketing projects as needed.
- Meet and exceed student enrolment KPIs.
Qualifications :
Essential Requirements:
- Tertiary qualification in Media Marketing Business IT or a related field (preferred).
- Handson experience (ideally 3 years plus) managing highperformance PPC campaigns.
- Strong numerical reasoning and analytical skills.
- Confident in engaging with stakeholders and communicating technical issues clearly.
- Experience in forecasting spend and lead targets across multiple channels.
- Proficiency in advertising with AdWords Facebook and LinkedIn.
- Advanced knowledge of Excel.
- Working knowledge of Google Analytics and Google Tag Manager.
- Experience with new and emerging channels like TikTok is a bonus.
Additional Information :
Benefits and Rewards:
- Opportunity to work in office hybrid or remotely
- All the necessary equipment for success.
- Internet Allowance for remote work.
- Paid Mental Health days for your wellbeing.
- Access to LinkedIn Learning
- Learning Labs designed to promote L&D
- Toolkits for Digital Health and Mental Health support.
- Employee led programs such as Culture Club Team Green Sustainability and more
- Company events and activities run in office and remotely
Why Keypath
- Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia).
- Global EdTech Leader: Join an industry on the rise.
- Continuous Growth: Upskill through discounted study opportunities.
- Transform the World: Contribute to upskilling and reskilling globally.
- Make an Impact: Help solve future economic and social challenges.
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
